Apple Inc. (NASDAQ:AAPL) is one of the best stocks to buy and hold for 20 years<\/strong>.<\/p>\n Pixabay\/Public Domain<\/p>\n On January 21, 2026, UBS maintained its \u2018Neutral\u2019 rating with a $280 price target on Apple Inc. (NASDAQ:AAPL) ahead of earnings. While reflecting on the strong early demand for the iPhone 17 series, the investment firm reported that its supply-chain checks point to a modest pull-forward in the December quarter amid rising memory costs, prompting higher production. Therefore, UBS lifted iPhone unit sales by approximately 12%-13% to 84.5-85.0 million units. Furthermore, the firm believes that cost inflation, particularly in memory, has likely resulted in slightly stronger late-quarter sell-through than previously expected. This creates short-term upside while also pointing to long-term margin sensitivities, according to UBS.<\/p>\n Meanwhile, on the same day, Apple Inc. (NASDAQ:AAPL) also drew Goldman Sachs analyst Michael Ng\u2019s attention, who reiterated a \u2018Buy\u2019 rating with a $320 price target. The analyst argues that the stock\u2019s recent 4% pullback stems from short-term concerns about costs and Services segment growth, rather than any deterioration in long-term fundamentals. The investment bank projects 9% iPhone revenue growth in both fiscal 2026 and 2027, alongside 13% year-over-year growth in fiscal Q1 2026. The firm\u2019s projections reflect pricing mix along with a 26% expected surge in China shipments. For the longer term, Goldman sees the iPhone Fold launch and software-driven upgrade cycles as key growth catalysts.<\/p>\n Apple Inc. (NASDAQ:AAPL) focuses on designing and selling consumer electronics and software-driven services worldwide.<\/p>\n While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock<\/strong>.<\/strong><\/p>\n<\/div>\n<\/div>