Skin can be unpredictable\u2014some days tight, other days dull, and sometimes just in need of something that feels truly comforting\u2014especially after 40. So when, in a recent survey of more than 400 NewBeauty<\/em> readers,* many pointed to one moisturizer that made their skin feel instantly happier, our interest was piqued. That standout among women over 40? Stripes Beauty Dew As I Do Brightening & Hydrating Moisturizer.<\/p>\n Designed for changing, maturing or easily dehydrated skin, the daily cream from NB100 Award\u2013winning Stripes Beauty pairs hydrating, brightening and soothing ingredients to visibly improve tone and texture for women experiencing the symptoms of perimenopause and menopause.\u00a0<\/p>\n Our respondents kept coming back to how good the moisturizer feels on skin\u2014and how quickly it makes a difference. A 56\u2011year\u2011old reader shared simply: \u201cIt feels so good on my face.\u201d Another, 51, told us: \u201cMy skin loves it. It\u2019s plumping, gives great hydration.\u201d A second 56\u2011year\u2011old reported that it makes her skin \u201cfeel silky smooth,\u201d while a 48\u2011year\u2011old said she loves that \u201cit smells nice and makes my skin feel moisturized.\u201d<\/p>\n But don\u2019t just take our readers\u2019 word for it\u2014the data speaks for itself. In a 28-day product and consumer perception study of 31 women, ages 35\u201368, with twice-daily use, the brand reports that 100 percent of users exhibited immediate hydration improvement after 15 minutes BUY ON ULTA \u2013 $80<\/p>\n BUY ON STRIPES \u2013 $80<\/p>\n Dew As I Do is powered by a blend of ectoine and squalane for targeted hydration, plus vitamin C, niacinamide and panthenol to brighten and support the skin barrier. The formula is antioxidant\u2011rich, dermatologist\u2011approved and lightly scented with notes of iris, beach rose and sandalwood.\u00a0<\/p>\n Whether your skin is dealing with hormonal shifts, newfound dryness, or the uneven tone that often comes with perimenopause and menopause, this moisturizer delivers the kind of comfort and glow that becomes increasingly essential after 40.\u00a0<\/p>\n *Source: BeautyEngine Advanced Research, 2026<\/em><\/p>\n<\/p><\/div>\nWhat Readers Are Saying<\/h2>\n
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<\/figure>\n<\/div>\nWhat\u2019s Inside<\/h2>\n