Who this is for:<\/strong> For the hojicha drinker who wants a very smooth drink and maybe isn\u2019t looking for all the umami or nuance.<\/p>\n Origin:<\/strong> Shizuoka, Tenryu in Haruno region What we love:<\/strong> Midori Spring\u2019s powder is a great place to start if you\u2019re hojicha-curious. It\u2019s quite mild, with a lightly nutty, roasted flavor that\u2019s easy to get behind. The powder is smooth, able to blend well into water or milk, and has none of the bitter or astringent flavors present in some other more complex hojichas we\u2019ve tried. Its price point also makes it a great beginner pick: At $26 for a 100-gram tin, the cheapest powdered option on this list. \u2014Alaina Chou, commerce writer<\/em><\/p>\n Who is this for:<\/strong> People looking to start making hojicha at home for the first time.<\/p>\n Origin:<\/strong> Ogura, Uji What we love:<\/strong> This hojicha blooms in balance: it\u2019s got a very gentle and fragrant grassiness (unexpected given its otherwise toasty profile) that plays beautifully with its nutty and subtly sweet undertones. The overall mouthfeel is velvety smooth, with none of the grittiness I\u2019ve detected in other powdered hojicha over the years. It has the right amount of distinctiveness I look for when selecting tea powders to pair with milk, making it an ideal hojicha for drinking as a latte. \u2014Ingu Chen, art director<\/em><\/p>\n Who this is for:<\/strong> Ultimately, someone who wants a really exceptional hojicha and isn\u2019t deterred by the higher price tag. Also, someone who appreciates the grassy and well-balanced bitterness of a matcha but is in the mood for a roastier flavor (who could blame you, with the temperatures this winter!).<\/p>\n Origin:<\/strong> Uji What we love<\/strong>: Rocky\u2019s is the matcha I drink at home almost every day, so it\u2019s no surprise that their hojicha is great too. Like the matcha, it comes in a beautiful tin worth leaving out on your counter and is available in a 100g tin if you\u2019re a daily drinker. \u2014K.K.<\/em><\/p>\n Who this is for<\/strong>: For the design-lover in your life who likes their pantry items to double as decor.<\/p>\n Jugetsudo<\/p>\n Organic Loose Leaf Hojicha<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n Origin:<\/strong> Tsukiji, Tokyo What we love:<\/strong> Straight out of the tin, this hojicha hits you with a slightly balsamic aroma that reminds me of star anise. The fragrance translates to the taste as well: Though mellow and nutty overall (with no detectable bitterness), I picked up on both fruity and savory notes. It\u2019s very unique. Plus, it\u2019s got a cute, tall tin! \u2014I.C.<\/em><\/p>\n Who this is for:<\/strong> Someone who\u2019s a fan of black tea and\/or coffee, but is looking for a brew that will help unwind rather than keep wired. Someone who wants a very distinctive roast.<\/p>\n Origin:<\/strong> Kyoto Prefecture What we love:<\/strong> Put simply, Ippodo\u2019s hojicha is a joy to drink. It\u2019s beautifully fragrant, with a toasty-but-clean flavor profile, a natural mellow sweetness, and notes of burnt caramel that reminded me of a roasted sweet potato. It\u2019s a great all-arounder, sure to convert anyone who\u2019s hojicha-curious into a full-on stan. \u2014A.C.<\/em><\/p>\nMidori Spring Hoji Powder<\/h3>\n<\/p>\n
![\"Midori](\"https:\/\/assets.bonappetit.com\/photos\/698d003766d8f3624f32984f\/3:4\/w_748%2Cc_limit\/Midori%2520Spring%2520Hoji%2520Powder.png\"\/)
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Form:<\/strong> Powder<\/p>\nKettl Fuuka Hojicha Powder<\/h3>\n<\/p>\n
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![\"Kettl](\"https:\/\/assets.bonappetit.com\/photos\/698d00a58b65c2f03b3d8703\/3:4\/w_748%2Cc_limit\/Kettl%2520Fuuka%2520Hojicha%2520Powder.png\"\/)
<\/picture><\/span><\/div>\n<\/div>\n<\/li>\n![\"kettl](\"https:\/\/assets.bonappetit.com\/photos\/698e22403386469dff0ad2c6\/3:4\/w_748%2Cc_limit\/IMG_6188.jpg\"\/)
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Form:<\/strong> Powder<\/p>\nRocky\u2019s Houjicha Powder<\/h3>\n<\/p>\n
![\"Rocky\u2019s](\"https:\/\/assets.bonappetit.com\/photos\/698d011266d8f3624f329860\/3:4\/w_748%2Cc_limit\/Rocky%25E2%2580%2599s%2520Houjicha%2520Powder.png\"\/)
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Form<\/strong>: Powder<\/p>\nJugetsudo Organic Loose Leaf Hojicha<\/h3>\n<\/p>\n
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![\"Jugetsudo](\"https:\/\/assets.bonappetit.com\/photos\/698d01a42db13b60391c7a33\/3:4\/w_748%2Cc_limit\/Jugetsudo%2520Organic%2520Loose%2520Leaf%2520Hojicha.png\"\/)
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Form:<\/strong> Loose leaf<\/p>\nIppodo Loose Leaf Hojicha<\/h3>\n<\/p>\n
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![\"Ippodo](\"https:\/\/assets.bonappetit.com\/photos\/698d0209d73ec477a24025ea\/3:4\/w_748%2Cc_limit\/Ippodo%2520Loose%2520Leaf%2520Hojicha.png\"\/)
<\/picture><\/span><\/div>\n<\/div>\n<\/li>\n![\"Image](\"https:\/\/assets.bonappetit.com\/photos\/698e2295734ba65315f756d5\/3:4\/w_748%2Cc_limit\/IMG_6057.jpg\"\/)
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Form:<\/strong> Loose leaf<\/p>\n