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Achieved record full-year revenue of $2.5 billion by transitioning from a single-brand focus to a diversified modern energy platform including CELSIUS, Alani Nu, and Rockstar Energy.<\/p>\n<\/li>\n
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The portfolio now commands approximately 1\/5 of the U.S. energy market in tracked channels, validated by the presence of two billion-dollar brands.<\/p>\n<\/li>\n
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Performance attribution for the CELSIUS brand was driven by a 7.5% year-over-year revenue increase, supported by a disciplined focus on SKU productivity and revenue growth management.<\/p>\n<\/li>\n
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Alani Nu’s integration into the PepsiCo DSD system reached a major milestone with the U.S. transition substantially complete by year-end 2025.<\/p>\n<\/li>\n
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Strategic positioning is increasingly focused on the female consumer and expanding usage occasions, such as social ‘mocktail’ moments, to offset headwinds in the alcohol category.<\/p>\n<\/li>\n
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The creation of an in-house ‘brand studio’ aims to centralize creative execution, ensuring speed and consistency across all consumer touchpoints for the multi-brand portfolio.<\/p>\n<\/li>\n<\/ul>\n
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Management expects to complete the Alani Nu integration by the end of Q1 2026 and the Rockstar Energy integration in the first half of 2026.<\/p>\n<\/li>\n
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Anticipate significant shelf space gains in 2026, including a 17% increase for CELSIUS and triple-digit space gains for Alani Nu as spring resets finalize.<\/p>\n<\/li>\n
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International expansion will follow a ‘focused market selection’ strategy led by a new President of International, prioritizing profitable entry over rapid market volume.<\/p>\n<\/li>\n
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Gross margins are expected to expand throughout 2026 and reach a normalized low-50% range in the second half of the year as one-time integration costs subside and supply chain efficiencies take hold.<\/p>\n<\/li>\n
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The 2026 innovation roadmap emphasizes ‘Fizz-Free’ national availability and a disciplined cadence of Limited Time Offers (LTOs) to drive incremental trial.<\/p>\n<\/li>\n<\/ul>\n
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Rockstar Energy accounting treatment required $6 million of Q4 revenue to be recorded in ‘other income’ due to ongoing integration; the U.S. portion is expected to transition to the finished goods model in Q1 2026, while the Canadian portion is expected to resolve in the first half of 2026.<\/p>\n<\/li>\n
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A net benefit of approximately $25 million was realized in Q4 results from the combined effect of Alani Nu load-ins and CELSIUS inventory movements within the Pepsi network.<\/p>\n<\/li>\n
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Q4 gross margin of 47.4% was diluted by one-time transition costs, higher aluminum costs, and tariffs, though partially offset by improved outbound freight.<\/p>\n<\/li>\n
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The company reduced debt by approximately $200 million in Q4 while maintaining $260 million in remaining share repurchase authorization.<\/p>\n<\/li>\n<\/ul><\/div>\n
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