{"id":63115,"date":"2026-03-27T18:34:38","date_gmt":"2026-03-27T18:34:38","guid":{"rendered":"https:\/\/diyhaven858.wasmer.app\/index.php\/hms-q1-profit-grows-more-than-expected-sees-march-sales-up-1\/"},"modified":"2026-03-27T18:34:38","modified_gmt":"2026-03-27T18:34:38","slug":"hms-q1-profit-grows-more-than-expected-sees-march-sales-up-1","status":"publish","type":"post","link":"https:\/\/diyhaven858.wasmer.app\/index.php\/hms-q1-profit-grows-more-than-expected-sees-march-sales-up-1\/","title":{"rendered":"H&#038;M&#8217;s Q1 profit grows more than expected, sees March sales up 1%"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->STOCKHOLM, March 26 (Reuters) &#8211; Swedish fashion retailer H&amp;M reported on Thursday a slightly bigger rise than expected in December-February \u200coperating profit, and predicted March sales would be up 1% \u200cin local currencies.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->&#8220;Towards the end of the quarter our well-received spring collections contributed to \u200ba positive sales trend, which also continued into March,&#8221; CEO Daniel Erver said in a statement.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->Operating profit in H&amp;M&#8217;s fiscal first quarter, which includes the key Christmas shopping period, rose for a third consecutive \u200cquarter to 1.51 billion \u2060crowns ($162 million) from a year-earlier 1.20 billion and a mean forecast in an LSEG poll of analysts of \u20601.39 billion, on an organic sales decrease of 1%.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->The rival to Inditex in January flagged that local-currency sales in the first two months \u200bof the \u200bquarter were down 2%.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->H&amp;M said it \u200bis closely monitoring developments in \u200cthe Middle East and the implications for global trade.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->&#8220;With good flexibility in the supply chain and a low proportion of air freight, there are opportunities to adapt the flow of goods to changed conditions,&#8221; it said. &#8220;Middle Eastern markets account for a small portion of \u200cthe company\u2019s total sales and the markets \u200bare operated through franchise partners.&#8221;<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->On February \u200b28, the United States and \u200bIsrael launched coordinated strikes against Iran. Iran has \u200cin response launched strikes against Israel, \u200bU.S. bases and \u200bGulf states.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->It has attacked vessels and infrastructure throughout the Gulf region and effectively closed the Strait of Hormuz, hitting global supply \u200bchains and causing \u200csoaring energy costs, raising concern over war-driven inflation and potential \u200bimpact on consumer demand.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->($1 = 9.3424 Swedish crowns)<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->(Reporting by Greta \u200bRosen Fondahn, editing by Anna Ringstrom)<!-- HTML_TAG_END --><\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>STOCKHOLM, March 26 (Reuters) &#8211; Swedish fashion retailer H&amp;M reported on Thursday a slightly bigger rise than expected in December-February \u200coperating profit, and predicted March sales would be up 1% \u200cin local currencies. &#8220;Towards the end of the quarter our well-received spring collections contributed to \u200ba positive sales trend, which also continued into March,&#8221; CEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":63116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[6025,2905,6024],"class_list":["post-63115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","tag-fashion-retailer","tag-local-currencies","tag-operating-profit"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/diyhaven858.wasmer.app\/wp-content\/uploads\/2026\/03\/dd53c4b1f783a5ca9c3cbc2faf03355b.jpeg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts\/63115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/comments?post=63115"}],"version-history":[{"count":0,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts\/63115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/media\/63116"}],"wp:attachment":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/media?parent=63115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/categories?post=63115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/tags?post=63115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}