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Despite all the hate it gets, anyone who’s been to Coachella knows it’s a damn good time.<\/p>\n
I attended once in 2024, where I was welcomed as a Coachella elder. The music is killer, if you can dodge all the influencers setting up ring cameras. I\u2019d likely be right back there huffing dust in the day-glo desert if I could afford the tickets, flight, and potentially very annoying drive into the Colorado Desert.<\/p>\n
Luckily, I have a smartphone. And Coachella, which has livestreamed its sets for years, has revamped its vertical video feed to appeal to mobile users. So what better way to embrace \u201cCouchella\u201d than by watching only in this one format all weekend?<\/p>\n
Coachella\u2019s feeds got a quality boost this year, now streaming seven stages exclusively on YouTube, with 4K video and multiview options that you can swap between like they\u2019re Olympic events. The festival\u2019s EDM- and DJ-oriented Quasar stage, livestreaming on YouTube shorts all weekend, was shot exclusively on Google Pixel devices. That\u2019s the one I\u2019ve decided to mainline.<\/p>\n
Vertical video is everywhere. Besides every social media service prioritizing endlessly scrollable video feeds, Disney has introduced short videos called Verts to its Disney+ streaming platform. Bravo will soon be pushing out vertical videos hosted by the AI avatar of Andy Cohen to share \u201ciconic scenes\u201d from its sprawling universe of reality TV. Even the Oscars have poked fun at the trend.<\/p>\n
In Coachella\u2019s case, the vertical push makes sense. Like the festival itself, vertical video is the place for brands and influencers. Coachella\u2019s primary marketing tool is FOMO\u2014the fear of missing out\u2014and the vertical video feed is an engine for inducing that desire. Most of the videos shot via Pixel are filmed directly next to the performer, conjuring up that sense that you\u2019re right there in the booth with them\u2014one of those special VIPs who gets to be onstage.<\/p>\n
Is it the best way to experience these shows? Maybe for a little bit. Not for 18 hours over the course of a weekend, as I learn.<\/p>\n
The rules for my personal Vertichella, assigned by my editor, were simple: Watch every moment of Coachella\u2019s livestreamed vertical video. No 4K horizontal videos or multiple stream windows allowed.<\/p>\n
Coachella put out a similar vertical feed last year, which got rave reviews from commenters on Reddit, like, \u201cit\u2019s too vertical,\u201d \u201cI immediately switched to another channel,\u201d and \u201cso glad this video is squished up and limiting my view of the stage.\u201d This time, the feed turns out to be very popular. By the end of each day, the page has thousands of likes\u2014more than 42,000 apiece for Saturday and Sunday, according to Google\u2019s little thumbs-up ticker at the top of the screen. In some cases, upvotes for the vertical stream surpass those on the horizontal livestreams of the same stage.<\/p>\n
Live chat comments and emoji reactions are active, with people either hyped about the show or sharing delightful insights like \u201cugh, next song bro\u201d and \u201cI wish I was at Coachella\u201d and \u201c[fourteen cross emojis].\u201d At least they\u2019re easier to ignore than having people talk next to you through an entire set.<\/p>\n
Two hours into the Saturday stream, I\u2019m two weed gummies and half a rack of Coors Lights deep, dancing to Joezi on my deck. I\u2019m soaking wet because there\u2019s a thunderstorm, but I\u2019m vibing. It\u2019s Coachella, baby. Might as well lean into it.<\/p>\n
David Guetta puts on a fun but cheesy set. Joy (Anonymous) could talk a lot less. And Fatboy Slim shows why he\u2019s an icon. All the while, I\u2019m able to do things like pee in a real toilet. Take a shower. Do laundry. Walk a dog. Cut up a rotisserie chicken without slicing my hand open. Make dinner. Read a book. Lay down in a real bed. Can\u2019t do any of that while simultaneously watching the show if you\u2019re actually on the festival grounds, now can you?<\/p>\n<\/div>\n