\n<\/p>\n
\n\tRoku said Thursday it has passed 100 million global streaming households.<\/p>\n
\n\tThe company hit the milestone this month across connected devices and smart-TVs. Through licensing deals with a number of OEMs, Roku\u2019s interface is in more than one-third of TVs in North America and has also gained traction in several international markets. Its interface is in half of U.S. broadband households. <\/p>\n
\n\tSome rivals in the streaming ad sector have also gotten to the 100 million range, including Samsung and Tubi.<\/p>\n
\n\tRoku\u2019s reach has enabled it to build a sizable profile for the Roku Channel, its flagship service. In February, according to Nielsen, the channel ranked No. 6 among all streaming outlets, just behind Peacock but ahead of Tubi and Paramount+. The company also makes money by enabling streaming subscriptions, an increasing area of strategic focus. <\/p>\n
\n\tIn reporting the 100 million figure, Roku said it defines streaming households as the number of distinct user accounts streaming on its platform in a given 30-day period. <\/p>\n
\n\t\u201cSurpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television,\u201d Roku CEO Anthony Wood said in a statement.\u00a0\u201cWe\u2019re helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences. We are deeply grateful to our viewers, teams, advertisers, and partners for helping us reach this milestone. And as the shift to streaming continues to accelerate, we\u2019re more energized than ever to lead the evolution of television.\u201d<\/p>\n<\/div><\/div>\n