{"id":81012,"date":"2026-04-21T02:11:03","date_gmt":"2026-04-21T02:11:03","guid":{"rendered":"https:\/\/diyhaven858.wasmer.app\/index.php\/red-lobster-brings-back-the-endless-shrimp-deal-that-cost-them-millions\/"},"modified":"2026-04-21T02:11:03","modified_gmt":"2026-04-21T02:11:03","slug":"red-lobster-brings-back-the-endless-shrimp-deal-that-cost-them-millions","status":"publish","type":"post","link":"https:\/\/diyhaven858.wasmer.app\/index.php\/red-lobster-brings-back-the-endless-shrimp-deal-that-cost-them-millions\/","title":{"rendered":"Red Lobster brings back the ‘endless shrimp’ deal that cost them millions"},"content":{"rendered":"
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Red Lobster lost $11 million in three months on its $20 all-you-can-eat shrimp promotion.<\/p>\n<\/li>\n
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Now it’s introducing a $24.99 deal for dine-in patrons for a limited time.<\/p>\n<\/li>\n
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“When our fans talk, we listen,” CEO Damola Adamolekun said.<\/p>\n<\/li>\n<\/ul>\n
Red Lobster’s CEO said two years ago that he didn’t plan to revive the chain’s mega-popular $20 “endless shrimp” promotion because, as he put it, “I know how to do math.”<\/p>\n
Well, the all-you-can-eat crustacean pig-out \u2014 which was removed from the menu after it cost the seafood chain $11 million in three months \u2014 is back.<\/p>\n
Damola Adamolekun, who became chief executive in 2024, doesn’t really have to eat his words, though, because this time there are some caveats.<\/p>\n
The meal costs $24.99, and it’s returning for a limited time. It also applies just to dine-in orders, and only participating restaurants have to keep shoveling the shrimp until patrons say stop.<\/p>\n
“When our fans talk, we listen,” Adamolekun said in a statement on Monday announcing the deal.<\/p>\n\n
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<\/div>\n<\/div>Damola Adamolekun is trying to turn around Red Lobster.Leon Bennett\u2014Getty Images for EBONY Media Group\/Reuters<\/span> <\/figcaption><\/figure>\n
Adamolekun, 37, is in the midst of trying to turn around the seafood restaurant company, which was $1 billion in debt when it filed for bankruptcy. He has said sales are up 10%, but he’s also focusing on cutting costs while trying to get more customers.<\/p>\n
Among his ideas was “SpendLESS Shrimp,” which included a plate of shrimp prepared three ways for $15.99 or so. The public’s appetite was apparently not sated.<\/p>\n
“Our guests have never stopped asking for it,” the CEO said of endless shrimp.<\/p>\n
While Adamolekun had joked on the Today show in 2024 that the math for endless shrimp was not mathing, he also noted that it could make a comeback.<\/p>\n
“I never want to say never, but certainly not the way that it was done,” he told CNN at the time. “We won’t have it in a way that’s losing money in that fashion and isn’t managed.”<\/p>\n
Some Red Lobster fans are already salivating. “Trying to convince mom to go to Red Lobster because of the endless shrimp,” one wrote on X after the news broke.<\/p>\n
Another commenter who said they were a Red Lobster server for seven years had thoughts and prayers for the wait staff still on the job.<\/p>\n
“It turns the patrons into demons, and the restaurant into hell. I have never seen any one corporate decision supply more chaos, unhappiness, and disdain for humanity than endless shrimp. Hug a Red Lobster employee today. They need it,” they wrote.<\/p>\n
Read the original article on Business Insider<\/p>\n<\/p><\/div>\n
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