{"id":81412,"date":"2026-04-21T15:11:14","date_gmt":"2026-04-21T15:11:14","guid":{"rendered":"https:\/\/diyhaven858.wasmer.app\/index.php\/apples-new-ceo-could-bring-us-less-pro-more-neo\/"},"modified":"2026-04-21T15:11:14","modified_gmt":"2026-04-21T15:11:14","slug":"apples-new-ceo-could-bring-us-less-pro-more-neo","status":"publish","type":"post","link":"https:\/\/diyhaven858.wasmer.app\/index.php\/apples-new-ceo-could-bring-us-less-pro-more-neo\/","title":{"rendered":"Apple’s New CEO Could Bring Us Less Pro, More ‘Neo’"},"content":{"rendered":"
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Apple\u2019s new chief, John Ternus, is set to bring hardware back to the fore. The first instance of a true Ternus brainchild, the cheap and vibrant MacBook Neo, proved ludicrously successful. Under Ternus, Apple has the chance to take the \u201cNeo\u201d name and revitalize all of Apple\u2019s low-end products, from iPads to Apple Watches to iPhones.<\/p>\n
Outgoing CEO Tim Cook is still at the helm until Sept. 1. That means this upcoming WWDC, taking place on June 8, will be his last hurrah and his final chance to share his vision for the $4 trillion tech monolith. But Cook was not a hardware guy. Ternus is. The new CEO started his time at Apple as an engineer and worked his way up through Apple\u2019s external displays, AirPods, and iPads and finally to an executive position where he oversaw the Mac\u2019s landmark transition from Intel\u2019s x86 architecture to ARM-based M-series chips.<\/p>\n
The M5 MacBook Air is a great value and the M5 Max MacBook Pro offers some of the best performance we\u2019ve seen from a laptop of its size. Both still cost a tidy sum that many consumers still can\u2019t afford. If there\u2019s any one Mac that has Ternus\u2019 stamp of approval, it\u2019s the $600 MacBook Neo. It came with a new name that had never been used in Apple\u2019s lexicon. It offered a suite of subtle, though still vibrant, colors we had not had on any Mac product before it. It broke with Apple\u2019s penchant for premium and offered a build quality you can\u2019t get from PCs at this price point.<\/p>\n
See MacBook Neo at Amazon<\/p>\n
The \u2018Neo\u2019 is a blueprint for a more affordable Apple<\/h2>\nA pretty pink color emphasizes the MacBook Neo\u2019s appeal. \u00a9 Raymond Wong \/ Gizmodo<\/figcaption><\/figure>\n
Ternus, as Apple\u2019s hardware figurehead, propped up the MacBook Neo. He, not Cook, stood up on stage during the laptop\u2019s New York City showcase back in March and extolled the merits of solid build quality and affordability. Bloomberg\u2019s Mark Gurman wrote\u00a0that Ternus \u201curged the company to sell a cheaper laptop that could appeal to a younger generation.\u201d And people loved it. The laptop continues to sell so well that shipping times for either the $600 or $700 version with extra storage space have slipped all the way into May.<\/p>\n
The next Apple products may similarly look downstream for a new customer base. Apple\u2019s cheaper products, like the base iPad and Apple Watch SE 3, are still good for what they are. They just don\u2019t spark the imagination. The Neo name could become the term for all of Apple\u2019s lower-end products. Instead of an iPad that receives an iPhone chip and the leftovers of the iPad Air or iPad Pro, Apple could offer some new features that will entice lingering tablet users to upgrade.<\/p>\n
The $600 iPhone 17e addressed most of our complaints about the iPhone 16e, but it still lacks many defining iPhone features, like the Dynamic Island and multiple cameras. I could see the next generation of cheap(er) iPhones drop the \u201ce,\u201d add \u201cNeo\u201d in the name, and offer more than just the scraps of the next-generation iPhone 18. Perhaps we could use more colors than just black, white, and a subtle pink.<\/p>\n
Apple doesn\u2019t have to abandon premium products. Its next MacBook Pro with the rumored M6 chip could add an OLED display and a touchscreen, and it will likely cost even more than today\u2019s M5 MacBook Pros do should it see the light of day. The supposed foldable iPhone will certainly cost a pretty penny. Apple\u2019s Mac sales slowed down for the past few years until the Neo came along. Ternus has witnessed firsthand how angling products to the cash-strapped masses is enough to turn things around.<\/p>\n
![\"Macbook](\"https:\/\/gizmodo.com\/app\/uploads\/2026\/03\/MacBook-Neo-review-21.jpg\")