Snapchat is rolling out a new \u201cPlace Loyalty\u201d feature that will show users when they\u2019re among the most frequent visitors to a place on Snap Map over the past year, the company announced on Wednesday. <\/p>\n
If you\u2019re in the top 25% of users who visit a certain place, you\u2019ll see your ranking on the Snap Map and can choose to share it with others. You\u2019ll receive a gold badge if you\u2019re among the top 1% of visitors, silver if you\u2019re top 10% and bronze if you\u2019re top 25%. For brands and chains, Snapchat aggregates visits across all locations. <\/p>\n
Of course, you will only see these badges if you choose to share your location with Snapchat. Additionally, Place Loyalty rankings are only visible to you, Snapchat says. <\/p>\n
The new feature is one more way for users to engage with the app and encourage them to share their loyalty badges on other social platforms or with friends in their social circle. <\/p>\n Launched in 2017, Snap Map was originally seen as a way for users to see their friends\u2019 locations and browse public snaps from around the world. Over time, the feature has evolved and now offers ways for users to\u00a0discover local hotspots\u00a0and find things to do. With this new feature, Snapchat is giving users another way to interact with the map.<\/p>\n Snapchat announced last year that Snap Map has surpassed 400 million monthly active users. <\/p>\n Snap Map originally gave the social network a competitive edge over rivals like TikTok and Instagram, but the latter took on Snapchat with its own \u201cInstagram Map\u201d last year. Instagram hasn\u2019t shared any stats regarding how many people use the feature, so it\u2019s unknown how exactly it stacks up against Snap Map.<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco, CA<\/span> Given that Snap Map is one of Snapchat\u2019s core products, the social media giant often updates it with new features to attract and retain users. In 2025, the company launched a\u00a0\u201cFootsteps\u201d feature\u00a0that lets you see how much of the world you\u2019ve explored and track where you\u2019ve traveled.<\/p>\n Snapchat also rolled out\u00a0\u201cPromoted Places\u201d\u00a0on Snap Map last year as a way for users to discover new places. For brands, Promoted Places offers the ability to advertise and showcase all of their locations on Snap Map.<\/p>\n<\/div>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/04\/PlaceLoyalty_9x16.png?w=383\")
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n