{"id":839,"date":"2026-01-15T12:02:18","date_gmt":"2026-01-15T12:02:18","guid":{"rendered":"https:\/\/diyhaven858.wasmer.app\/index.php\/demi-moore-joins-kerastase-as-global-brand-ambassador\/"},"modified":"2026-01-15T12:02:18","modified_gmt":"2026-01-15T12:02:18","slug":"demi-moore-joins-kerastase-as-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/diyhaven858.wasmer.app\/index.php\/demi-moore-joins-kerastase-as-global-brand-ambassador\/","title":{"rendered":"Demi Moore Joins K\u00e9rastase as Global Brand Ambassador"},"content":{"rendered":"
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\u201cKnown for her transformative looks over the years, Demi is a true hair icon,\u201d writes French luxury hair-care brand K\u00e9rastase in an Instagram post announcing the one and only Demi Moore as its new Global Brand Ambassador.<\/p>\n
The post includes a glamorous black-and-white video of the Academy Award\u2013nominated actress wearing her long hair down and center-parted in unfussy, beachy waves. Her hair is\u2014and undeniably has been\u2014one of the many focal points of her beauty. But as the brand elaborates in the post, that\u2019s far from the only thing she represents.<\/p>\n
\u201cBeyond the screen, Demi is equally renowned for breaking barriers and taboos regarding ageism and sexism, to champion new narratives and inspire millions of people around the world,\u201d the post\u2019s caption continues.<\/p>\n
Moore follows in the footsteps of current and former K\u00e9rastase ambassadors Sydney Sweeney, Fernanda Ly and Emily Ratajkowski. As noted by the brand, Moore will serve as the face of upcoming K\u00e9rastase campaigns, specifically for the Chronologiste line, which is formulated to revitalize hair from root to tip.<\/p>\n
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As told to People<\/em>, Moore\u2019s hair-care routine is simple yet intentional. \u201cWhen I am not working, I keep styling minimal and heat low. And, with long hair, conditioning is essential. Weekly, I treat it with Chronologiste Masque Intense.\u201d Since her hair is so healthy, The Substance<\/em> star is never inclined to chop it, always telling her hairstylist to go for \u201cjust a dusting,\u201d successfully avoiding the bob takeover. \u201cI\u2019m protective of the length, so it\u2019s about health over inches.\u201d<\/p>\n
That perspective carries Moore into her new role. \u201cI am truly honored to join the K\u00e9rastase family as their Global Brand Ambassador,\u201d Moore shares. \u201cMy life has been shaped by love, growth and new experiences\u2014and my hair has been with me through it all.\u201d<\/p>\n
\u201cI believe there\u2019s a unique energy in hair,\u201d she continues. \u201cIt carries our experiences, our confidence and our individuality. For me, there\u2019s a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about\u2014being authentic and embracing who you are. I can\u2019t wait to share my new K\u00e9rastase chapter with you all.\u201d<\/p>\n
![\"K\u00e9rastase](\"https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/Kerastase-Chronologiste-Hair-Mask-for-Dull-and-Brittle-Hair-1024x1024.jpg\")