Listen closely, and<\/span> you might still be able to hear it\u2014a rousing 8-bit chiptune chirping out the first call to adventure for a generation, a challenge to catch them all and be the very best, like no one ever was. That\u2019s right\u20142026 marks the 30th anniversary of Pok\u00e9mon<\/em>, which debuted on Nintendo\u2019s original Game Boy handheld back in 1996 with the Japanese launch of Pocket Monsters Red and Green<\/em>.<\/p>\n While the series wouldn\u2019t make its global debut for another two years as Pok\u00e9mon Red and Blue<\/em>\u2014an updated version of Green<\/em>\u2014it was already on its way to becoming the most successful media product in history. With Pok\u00e9mon<\/em> now bigger than\u00a0Mickey Mouse\u00a0and\u00a0Star Wars\u2014combined\u2014it\u2019s little surprise that when the Pok\u00e9mon Company announced a range of exclusive merchandise to mark the anniversary\u2014for Japan only at the time\u2014it immediately sold out. Things were so bad at one point that there were multi-hour waits to load the official website.<\/p>\n Thankfully, the 30th celebrations are no longer restricted to Pok\u00e9mon\u2019s homeland, nor to Nintendo and the Pok\u00e9mon Company\u2019s offerings. As the year has progressed, we\u2019ve seen more collaborations and crossovers with other brands announced, allowing fans to show their love for all things Pocket Monsters with everything from sneakers to high-end gaming chairs. Most of that<\/em> stuff has sold out straight away, too, so here\u2019s the WIRED roundup of some of the best Pok\u00e9merch currently available\u2014and a few coming soon. Brace your wallets.<\/p>\n Courtesy of Pokemon<\/span><\/p>\n<\/figure>\n If you\u2019re not sure what all this fuss is about, why not go back to the beginning and find out for yourself? Well, close to the beginning at least\u2014Pok\u00e9mon FireRed<\/em> and LeafGreen<\/em> were enhanced remakes of the very first games, originally released on the Game Boy Advance back in 2004. These digital rereleases bring those versions to the Nintendo Switch and Switch 2, with a couple of modern upgrades, like upcoming compatibility with the Pok\u00e9mon Home app, which will allow players to trade Pok\u00e9mon caught here to newer games in the series.<\/p>\n It\u2019s disappointing that the gorgeous physical collector\u2019s anniversary edition was restricted to the Japanese market, but at $20 each for these downloadable games, at least you don\u2019t have to break the bank. Switch and Switch 2 owners wanting another take on the original Pok\u00e9mon<\/em> adventure might also want to check out 2018\u2019s Let\u2019s Go, Pikachu!<\/em> and Let\u2019s Go, Eevee!<\/em> ($60 each), which offer a more modern experience.<\/p>\n Courtesy of Pokemon<\/span><\/p>\n<\/figure>\n No, this isn\u2019t a cheat entry. The official Pok\u00e9mon Center site has a frankly daunting collection of 30th-anniversary goods on offer, but, well, it keeps selling out. While it\u2019s worth keeping a regular eye on the site for restocks, a few highlights that are available at time of writing include the paired Pikachu plush ($35), two adorable Pikas holding hands and decked out in Kanto-themed gear (the setting of the original games), an adult crop sweatshirt ($40) depicting the first Pok\u00e9mon battle any player ever saw, Red and Blue\u2019s<\/em> Gengar versus Nidorino opening cinematic, and\u2014arguably one of the strangest offerings\u2014a custom Bear Walker maple-wood skateboard ($300), themed on the original mythical Pok\u00e9mon Mew.<\/p>\n Courtesy of Pokemon<\/span><\/p>\n<\/figure>\n Available now, Puma\u2019s collaboration with Pok\u00e9mon veers more toward apparel than purely kicks, with a range tailored for kids and big kids alike. Currently available standouts include the men\u2019s oversized jersey ($80), which currently comes in a black-and-yellow style mimicking Dark-type Eeveelution Umbreon or a \u201cPearl Pink\u201d Psychic-type Espeon, each emblazoned with their Pok\u00e9dex entry number. Don’t forget the relaxed graphic hoodie (also $80) in Pikachu yellow, with a clean, minimalist front and the electric mouse silhouetted on the back. Puma does have sneakerheads covered, though, with its adult-sized Mostros ($130) and Pikachu-themed Fades for older kids ($100).<\/p>\n Courtesy of Pokemon<\/span><\/p>\n<\/figure>\n If you\u2019ve just spent a fortune on Pok\u00e9mon merch, you might want to sit down when you see your next credit card bill. Enter gaming furniture specialist Secretlabs with its own crossover, a trio of chairs decked out in fresh designs based on Gen-1 staples Pikachu, Gengar, and Eevee. All three are based on Secretlabs\u2019 flagship Titan Evo model (7\/10, WIRED Recommends), which offers robust back support, a memory foam headrest, and a large padded seat base.<\/p>\n<\/div>\nPok\u00e9mon x Pok\u00e9mon<\/h2>\n
![\"Image](\"https:\/\/media.wired.com\/photos\/69ebad0edb6a23b2a8e255cc\/master\/w_1600%2Cc_limit\/Poke%25CC%2581mon%2520Fire%2520Red%2520SOURCE%2520Poke%25CC%2581mon.png\"\/)
<\/picture><\/span><\/div>\nPok\u00e9mon Center x Pok\u00e9mon<\/h2>\n
![\"Image](\"https:\/\/media.wired.com\/photos\/69ebb63d7a8a128d0ac8f328\/master\/w_1600%2Cc_limit\/Poke%25CC%2581mon%252030th%2520Anniversary%2520Poke%25CC%2581mon%2520Center%2520SOURCE%2520Poke%25CC%2581mon.png\"\/)
<\/picture><\/span><\/div>\nPuma x Pok\u00e9mon<\/h2>\n
![\"Image](\"https:\/\/media.wired.com\/photos\/69ebadc06f3c8f7a81b40c2e\/master\/w_1600%2Cc_limit\/Puma-x-Poke%25CC%2581mon-SOURCE-Puma.jpg\"\/)
<\/picture><\/span><\/div>\nSecretlab x Pok\u00e9mon<\/h2>\n
![\"Image](\"https:\/\/media.wired.com\/photos\/69ebb62cf7b5a6adb31590c4\/master\/w_1600%2Cc_limit\/%255B4_5%255D%2520Full%2520Collection.png\"\/)
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