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PKFARE, a leading global travel wholesaler, today announced the launch of a flight + hotel packaging partnership with Wano, a B2B travel distribution platform, and AirAsia MOVE, a leading online travel agency (OTA) in Asean – both under Capital A\u2019s portfolio of businesses. This collaboration marks PKFARE\u2019s expansion into hotel packaging services.<\/p>\n
Under the collaboration, Wano manages distribution of flights and AirAsia MOVE drives consumer demand, while PKFARE powers the underlying technology infrastructure that integrates inventory, pricing, and real-time packaging capabilities into a unified system. <\/p>\n
This launch reflects a broader shift in travel behavior, as AI-driven trip planning and more connected booking journeys push travelers away from standalone flight and hotel purchases towards packaged, experience-led itineraries. <\/p>\n
An end-to-end ecosystem for flight + hotel packaging<\/p>\n
PKFARE\u2019s entry into hotel packaging is designed to address this transformation. This partnership among PKFARE, Wano and AirAsia MOVE connects three critical components of modern travel commerce:<\/p>\n
Travel supply and demand signals, powered by PKFARE\u2019s hotel inventory and AirAsia\u2019s flight network and promotional ecosystem <\/p>\n
B2B packaging and distribution reach, enabled through Wano and AirAsia MOVE travel trade network and over 15 million monthly active users (MAU)<\/p>\n
Real-time packaging intelligence, delivered by PKFARE\u2019s technology platform, which dynamically builds and prices packages based on live flight availability and hotel inventory<\/p>\n
Together, these capabilities enable a more responsive and demand-aligned packaging ecosystem\u2014 in which travel products are not statically constructed, but continuously optimized based on real market conditions.<\/p>\n
Smarter Distribution, Stronger Commercial Returns<\/p>\n
The partnership is designed to provide participating hotels with access to incremental demand that is more targeted and commercially efficient:<\/p>\n
Through Wano\u2019s pure B2B distribution model, participating hotels gain exposure to 16,000 travel agents, corporate and trade partner networks. This enables hotels to unlock new demand streams while complementing \u2014 rather than competing with \u2014 their existing booking channels.<\/p>\n
The PKFARE, Wano, and AirAsia MOVE packaging model is built around AirAsia Airlines\u2019 real flight schedules, route-level demand, and airline promotional campaigns. This ensures hotel offers are positioned within relevant travel flows, instead of being surfaced through broad, non-specific search results.<\/p>\n
PKFARE\u2019s packaging engine dynamically builds bundles based on live flight availability and hotel pricing, improving competitiveness, enhancing conversion, and reducing friction between flight and accommodation components.<\/p>\n
PKFARE, Wano and AirAsia MOVE packaging solution enables hotels to tap into airline-driven demand and gives hotels the ability to shape demand, optimize occupancy, and diversify their distribution mix as part of a broader revenue strategy. <\/p>\n
Siew Lee Tan, General Manager of Wano, said: \u201cOur partnership with PKFARE is a strategic move to scale our integrated travel offerings. We are evolving beyond seat inventory to build comprehensive travel ecosystems. By integrating flight and hotel packaging through PKFARE, Wano and AirAsia MOVE are not just improving the traveler experience; we are maximizing value across the entire distribution chain.<\/p>\n
This packaging solution is particularly high-impact for our hotel partners. By capturing airline-driven demand rather than generic, fragmented search traffic, we deliver high-intent bookings and superior conversion rates through a more targeted and relevant sales channel.\u201d<\/p>\n
Jason Song, CEO of PKFARE, said: \u201cTravel is fundamentally shifting from fragmented bookings to more intelligent, bundled journeys. Our goal is to build the infrastructure that enables this transformation at scale.<\/p>\n
By collaborating with Wano and AirAsia MOVE, we are connecting live airline inventory and route-level demand signals with hotel supply in real time. Unlike static or pre-built bundles, this model allows hotels to participate in packaging with far greater precision \u2014 capturing demand that is already intent-driven while gaining access to a distribution layer that is more dynamic, measurable, and scalable than traditional packaging models.\u201d<\/p>\n
The packaging partnership further reinforces PKFARE\u2019s long-term commitment to curate more relevant and flexible travel options that respond to changing market demand, while enabling partners to unlock sustainable growth through more diversified and efficient distribution models.<\/p>\n
Moving forward, PKFARE will continue to expand its flight + hotel packaging services with additional airline partners, while also developing new packaging products such as hotel + ancillary combinations<\/p>\n