\n<\/p>\n
\n\tNetflix might be the most popular streamer in Australia, but that doesn\u2019t mean subscribers are tuning in for local content.<\/p>\n
\n\tAccording to analytics firm Digital i, a whopping 96.4% of Netflix viewing time was spent on non-local content during 2025, a marked difference to other core Asia-Pacific markets for the streamer. U.S. films and TV programs were much preferred, the report showed.<\/p>\n
\n\tWithin the top ten most-watched shows, only See-Saw Films\u2019 Apple Cider Vinegar<\/em> hailed from Australia, with the UK\u2019s Adolescence<\/em>, American movie Happy Gilmore 2<\/em> and U.S. series Wednesday<\/em>, Stranger Things<\/em> and Untamed<\/em> comprising the top five.<\/p>\n \n\tThe lack of local viewing doesn\u2019t appear to be much of an issue for Netflix\u2019s local growth, however. Digital i Senior Analyst Elana Mozzato noted the country displayed high series completion rates for most the most popular titles, especially U.S. imports. There was also a propensity for Korean wave shows. Most measurement companies place Netflix top of subscriber charts and most viewing metrics. <\/p>\n \n\tNetflix\u2019s local content numbers are considerably different in two other major APAC territories, Japan and Korea, with the proportion of viewing being 57% and 63.9%, respectively.<\/p>\n \n\tIn Japan, the top five most-viewed titles were Bullet Train Explosion<\/em>, The Apothecary Diaries<\/em>, Last Samurai Standing<\/em> and The Hot Spot<\/em>, with Korea\u2019s Squid Game<\/em> rounding it out in fourth. In Korea, the list comprised When Life Gives You Tangerines<\/em>, The Trauma Code: Heroes on Call<\/em>, Squid Game<\/em> and Genie, Make a Wish<\/em>, with Korean-influenced U.S. movie Kpop Demon Hunters<\/em> in at number three.<\/p>\n \n\tThe report also noted that 10 billion hours of Korean content had been consumed last year, measuring a host of major European countries, Canada, Argentina, Brazil, Mexico, Australia and Japan. Of that 15% was for survival drama Squid Game<\/em>. Japanese content totalled 7.3 billion hours and Australia content just 1.3 billion hours. <\/p>\n \n\tMeanwhile, Netflix\u2019s push into ad-supported streaming has been successful in APAC. A majority of accounts in Korea and Japan are now using the local ad tier, with just under a third going the same route in Australia.<\/p>\n \n\tDigital i measures consumer viewing in 20 markets across Europe, North America, Latin America and Asia-Pacific, using a panel-based data collection that allows it to view entire viewing histories at an account level.<\/p>\n<\/div>\n