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One of the fastest-growing residential brokerages in recent years has a deal to buy one of the largest franchisors in the country.<\/p>\n
Tech-focused Real Brokerage is buying Re\/Max for $550 million, the company announced Monday. Including debt, the deal is valued at $880 million, according to an investor presentation.<\/p>\n
The deal will allow Re\/Max shareholders to choose between 5.15 shares in the entity or $13.80 in cash for each share they own. Real shareholders will own roughly 59 percent of the new company, Real Remax Group, which will be led by Real CEO Tamir Poleg.<\/p>\n
Both the Re\/Max and Real brands will continue to operate under the combined company.<\/p>\n
Shares of Re\/Max closed Friday at $7.99 and are up to roughly $9.50 in pre-market trading. Shares of Real closed at $2.68 on Friday and are down to just over $2 in pre-market trading.<\/p>\n
The Wall Street Journal first reported the news.<\/p>\n
The acquisition comes amid a wave of consolidation among industry players grappling with sinking company values amid a difficult housing market. In January, Compass closed on a $1.6 billion acquisition of Anywhere Real Estate, the holding company for brokerages like Corcoran, Century 21 and Coldwell Banker, that combined the two largest brokerages by volume in the country.<\/p>\n
In July, Rocket Companies closed on a deal to buy brokerage and home search portal Redfin for $1.75 billion.<\/p>\n
Founded in 2014 as technology-first brokerages, Real went public in 2021 and has experienced explosive growth in its headcount and transaction counts. In 2025, it was the fifth-largest brokerage in the country with over $65 billion in transactions, up over 50 percent from the year before, according to RealTrends.<\/p>\n
The brokerage provides agents with revenue share incentives for recruiting other agents.<\/p>\n
Re\/Max, a well-known franchisor, has seen its valuation plummet over the last decade. It has lost nearly 90 percent of its value since its stock hit an all-time high of over $67 in 2017.<\/p>\n
This article originally appeared on The Real Deal. Click here to read the full story.<\/p>\n<\/p><\/div>\n