\n<\/p>\n
\n\tAMC Global Media is leveraging its relationship with corporate cousin Sphere Entertainment, lining up key promotions at New York\u2019s Beacon Theatre and Sphere in Las Vegas.<\/p>\n
\n\tThe company announced the plans Wednesday night at its annual upfront presentation to ad buyers in New York.<\/p>\n
\n\tJune 2 is booked at the Beacon for The Vampire Lestat: One Night Only<\/em>, a live event featuring Sam Reid as Lestat de Lioncourt, the central character from Anne Rice\u2019s Interview with the Vampire<\/em>. The series, whose name was changed last year from Interview with the Vampire<\/em>, will premiere its third season June 7. <\/p>\n \n\tAfter a successful 2025 foray, AMC is headed back to Sphere for a promo tied to holiday-season programming (\u201cSphere of Cheer\u201d). Last year, the singular venue\u2019s exterior was deployed for the horror-themed \u201cSphere of Fear\u201d and \u201cFearFest\u201d campaigns, and that Halloween-timed campaign will also return.<\/p>\n \n\tKim Kelleher, AMC\u2019s chief commercial officer, said last year\u2019s Sphere activations sold out, but the company sensed there could be even more opportunity. \u201cThe partners that didn\u2019t come in, they didn\u2019t love the \u2018fear\u2019 aspect, and what we got a lot of requests for was, \u2018Is there anything that\u2019s a little more us?’\u201d she told Deadline in an interview.<\/p>\n \n\tPOM Wonderful, whose ruby-red pomegranate juice has an undeniably vampire-friendly color, will be woven into the new season of Lestat <\/em>with short pieces produced by AMC\u2019s Content Room. The live event, with Reid in character, will see him perform original music by series composer Daniel Hart after a special screening of the premiere episode. The event will be open to fans, with free tickets made available May 6. <\/p>\n \n\t\u201cInterview with the Vampire<\/em> has one of the most devoted fandoms in television, and this season\u2019s campaign is built for them. The Beacon event is one of many touchpoints designed to celebrate the deep connection they have to these characters and the world they love,\u201d AMC Chief Marketing Officer Kim Granito said in a statement. <\/p>\n \n\tThe Dolan family of companies have discussed potential ways of using the inside of Sphere, executives said in an interview, but for now the promotional engagement includes only the \u201cexosphere,\u201d or the outside of the giant orb. The unique canvas, which can display images and messages visible for miles, is the largest high-definition screen in the world.<\/p>\n \n\tAMC\u2019s annual December programming, which includes holiday films and specials, is dubbed \u201cBest Christmas Ever.\u201d It annually delivers peak ratings for the network and robust viewing on AMC+, in keeping with larger trends that lift cable programmers like Hallmark, TBS. The end-of-year holiday stint will be preceded by a reprise of the \u201cSphere of Fear\u201d and \u201cFearFest\u201d promos.<\/p>\n \n\t\u201cAfter a successful first-ever Halloween collaboration with Sphere last year across \u2018Sphere of Fear\u2019 and \u2018FearFest,\u2019 we knew the next step was to go even bigger,\u201d said Mike DiGiacomo, head of integrated marketing and Content Room for AMC Global Media. <\/p>\n<\/div>\n