\n
\n\tFive years after CAA first launched its Full Story Initiative, the agency has partnered with leading organizations to redesign the platform that supports equitable onscreen storytelling.<\/p>\n
\n\tOn Wednesday, Creative Artists Agency announced the redesigned digital toolkit with partners GLAAD, New America, MPAC and more, providing writers and creators with research and resources to build socially-conscious stories in film and television that authentically represent marginalized communities, including searchable statistics, case studies, storytelling considerations and direct pathways for collaboration with partner organizations.<\/p>\n
\n\tThe business-forward update, which comes in response to user feedback, also features community buying power data, research about influence of creative collaborations, case studies about how they lead to commercial and audience engagement, and actionable insights that can be directly applied to the creative process.<\/p>\n
\n\t\u201cThe Full Story Initiative was originally built to connect storytellers with credible research and expert partners,\u201d said CAA executive Dennis St. Rose. \u201cWhat we heard from creators over time was that they wanted something more practical and development-focused. This evolution keeps the same mission but delivers it in a more accessible format, giving writers and creators a working tool they can use quickly as they build stories.\u201d<\/p>\n
\n\tAlex Schmider, Senior Director of Entertainment at GLAAD, said, \u201cAuthentic and inclusive stories succeed with audiences. GLAAD, and all of the organizations in the Full Story Initiative, bring proven value to entertainment companies by providing subject matter expertise and customized audience insights. This will make projects more successful, benefitting the project, the artists behind it, and our communities. The FSI provides the resources necessary to achieve both authentic representation and commercial success in an increasingly crowded content market and attention economy.\u201d<\/p>\n
\n\tAdditional new partners include WGA Jewish Writers Committee, Human Rights Watch,\u00a0New America\u00a0and the Kids Mental Health Foundation, joining the likes of the ACLU, Coalition of Asian Pacifics in Entertainment, Define American, Caring Across Generations, Disability Belongs, Hollywood Health & Society, Brady United,\u00a0Hollywood, Health & Society, Natural Resources Defense Council and Planned Parenthood Federation of America.<\/p>\n
\n\tLaunched in 2021, the Full Story Initiative is a centralized platform with research, resources and partnerships that support responsible storytelling in film and television.<\/p>\n<\/div>\n
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