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\n\tNEON\u2019s Adam Scott horror film Hokum<\/strong> <\/em>from Damian Mc Carthy posted great previews of $900K <\/strong>overall. Broken out that\u2019s $600K Thursday previews, plus another $300K from mystery screenings. Keep in mind that NEON\u2019s Sydney Sweeney nun horror pic, Immaculate, <\/em>posted $415K in Thursday previews and opened to $5M. Last May, A24\u2019s Bring Her Back <\/em>posted $850K in Thursday previews and went on to open to $7.1M. Critics are at 86% certified fresh on Rotten Tomatoes for the movie which world premiered at SXSW. In Hokum, <\/em>a horror writer visits an Irish inn to scatter his parents\u2019 ashes, unaware the property is said to be haunted by a witch.<\/p>\n \n\tHere\u2019s how the week went:<\/p>\n \n\t1.) Michael <\/em>(LG) 3,955 theaters, Wk $129.8M\/Wk 1 <\/p>\n \n\t2.) Super Mario Galaxy Movie <\/em>(Uni) 3,732 theaters, Wk $25.2M (-44%), Total $390.5M\/Wk 4 <\/p>\n \n\t3.) Project Hail Mary <\/em>(AMZ) 3,510 theaters, Wk $17.5M (-36%), Total $309.7M\/Wk 6<\/p>\n \n\t4.) Lee Cronin\u2019s The Mummy <\/em>(WB\/NL) 3,304 theaters, Wk $7.4M, -59%, Total $25.2M\/Wk 2<\/p>\n \n\t5.) The Drama <\/em>(A24) 1,982 theaters, Wk $3.7M (-49%), Total $45.9M\/Wk 4<\/p>\n \n\tEXCLUSIVE: <\/strong>20th Century Studios\u2019 The Devil Wears Prada 2<\/strong> <\/em>is sashaying in tonight with $10M<\/strong> previews which began at 2PM today according to sources.<\/p>\n \n\tHeck, yes, that\u2019s a great start. At that level, Devil Wears Prada 2 <\/em>is under last summer\u2019s kickoff, Disney\/Marvel Studios\u2019 Thunderbolts* <\/em>($11.5M previews, $74.3M opening), right near Disney\u2019s Little Mermaid <\/em>($10.3M previews, $95.5M opening) from 2023, and just under 2017\u2019s Wonder Woman <\/em>($11M previews, $103.2M). A week ago, Lionsgate\u2019s Michael <\/em>posted overall previews (Thursday and Wednesday fan Imax shows) of $12.6M which led to a $97.2M North American start. Devil Wears Prada 2 <\/em>is booked at 4,150 theaters and has all the PLF screens, while the King of Pop holds onto Imax. <\/p>\n \n\tPresales were quite sexy heading into the weekend with $20M for the David Frankel-directed sequel, which arrives in theaters close to 20 years after the first pic. That presales figure was on par with Project Hail Mary <\/em>($80M) and Dune: Part Two <\/em>($82.5M). Granted those are both male-skewing movies versus Devil Wears Prada 2 <\/em>which is female, meaning attendance could be frontloaded for the sequel this weekend. Tracking has Anne Hathaway, Meryl Streep, Emily Blunt and Stanley Tucci sequel between $73M-$80M. Word of mouth bodes well with reviews now at 78% certified fresh on Rotten Tomatoes, higher than the original 2006 film which was 75% certified fresh. RelishMix reports on their social media buzz meter, Devil Wears Prada 2 <\/em>is at a high 7.2 (versus The Breadwinner<\/em>\u2018s 3.9M and Star Wars: Mandalorian and Grogu<\/em>\u2018s 5.3.<\/p>\n \n\tThe Devil Wears Prada 2 <\/em>opens everywhere overseas this weekend. A $180M global start is expected or $100M overseas. In China, Prada 2 <\/em>is tracking to $2.5M on Friday. Thursday was $2.4M. <\/p>\n \n\tThe first Devil Wears Prada <\/em>posted a Friday of $9.4M, a 3-day of $27.5M and finaled at $124.7M domestic, and $326.5M worldwide. <\/p>\n \n\tExhibitors, likewise, were also seeing robust advance ticket sales for part 2. <\/p>\n \n\tAlamo Drafthouse crossed $1M in presales on The Devil Wears Prada 2<\/em> which tracks similar to Deadpool & Wolverine <\/em>for the dine-in exhibitor. <\/p>\n \t\t\t\t\t\t \n\t\u201cPresales for Devil Wears Prada 2<\/em>\u00a0are super-strong, with a lot of group buyouts coming in,\u201d said Traci Hanlon, CMO of Dallas luxe circuit Cinergy Entertainment. \u201cWe\u2019re seeing real demand for the Prada-themed experiences, especially our dress-to-impress Prada Brunch and Couture Night events. We expect the popcorn purse bags to sell out quickly, and we\u2019re really excited about our \u2018human crane\u2019 giveaway game with an actual Prada bag\u2026all of our movie-themed in-theatre promos are getting a lot of moviegoer attention.\u201d<\/p>\n \n\tCinergy held a premiere night tonight for moviegoing members with a red carpet, prosecco greeting, paparazzi-style photos, and guests in full runway looks. The chain is literally putting actual designer bags, we\u2019re talking Prada and Coach, inside a life-size \u201cHuman Crane\u201d game which will be at their Midland, TX theater throughout the weekend until the bags are gone. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n