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\n\tIs Prime Video rebooting The Apprentice? <\/em><\/p>\n \n\tAmazon\u2019s Head of Unscripted and Documentary Television Jenn Levy remained quite coy while answering this question at Deadline\u2019s Reality TV Summit on Friday, opting only to confirm that the series \u201cis not in active development\u201d at the moment. <\/p>\n \n\tApprentice\u00a0<\/em>revival talk began thanks to a\u00a0Wall Street Journal<\/em>\u00a0report late Wednesday. Per the report, executives at the streamer have been toying with the idea of bringing the series back with Donald Trump Jr. as host, but it quickly became clear that these discussions were in the early stages after Don Jr. said he learned about it from the press.<\/p>\n \n\tDuring a press conference Thursday, President Donald Trump weighed in on whether he\u2019d like to see his son revive the competition series he hosted for 14 seasons.<\/p>\n \n\t\u201cHe\u2019d be probably good,\u201d Trump said. \u201cHe\u2019s got a little charisma going. You need a little charisma for that sucker.\u201d<\/p>\n \n\t\u201cYeah, they told me about it, we\u2019ll see,\u201d the elder Trump concluded about a possible new life for the now-MGM\u00a0TV-owned property created in 2004 by\u00a0Mark Burnett.<\/p>\n \n\tWhile news of a new\u00a0Apprentice<\/em>\u00a0seemed to catch almost everyone outside the Rupert Murdoch-owned\u00a0WSJ\u00a0<\/em>by surprise, sources close to Amazon have cautioned about reading too much into any return to the boardroom any time soon. Levy\u2019s public comments Friday only reaffirmed what a spokesperson told Deadline earlier this week.<\/p>\n \n\t\u201cSince our acquisition of MGM, we have had preliminary internal discussions about what\u2019s next for\u00a0The Apprentice<\/em>\u00a0as a property,\u201d an Amazon spokesperson said. \u201cThe show is not in active development, and any reporting on details of the show or names of potential hosts would be purely speculative.\u201d<\/p>\n \n\tThat said, just because the reboot isn\u2019t currently in active development doesn\u2019t mean it won\u2019t happen. Never say never.<\/p>\n<\/div><\/div>\n