{"id":88583,"date":"2026-05-01T22:50:30","date_gmt":"2026-05-01T22:50:30","guid":{"rendered":"https:\/\/diyhaven858.wasmer.app\/index.php\/samsonite-serves-up-most-decadent-campaign-yet-starring-olivia-culpo-news\/"},"modified":"2026-05-01T22:50:30","modified_gmt":"2026-05-01T22:50:30","slug":"samsonite-serves-up-most-decadent-campaign-yet-starring-olivia-culpo-news","status":"publish","type":"post","link":"https:\/\/diyhaven858.wasmer.app\/index.php\/samsonite-serves-up-most-decadent-campaign-yet-starring-olivia-culpo-news\/","title":{"rendered":"SAMSONITE SERVES UP MOST DECADENT CAMPAIGN YET, STARRING OLIVIA CULPO | News"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n\t\t\t<!--sse--> <\/p>\n<figure class=\"image_right news_image_caption\" style=\"width:300px\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.breakingtravelnews.com\/images\/sized\/images\/uploads\/miscellaneous\/Olivia_Culpo_Chocolate_Mauve-300x0.jpg\" alt=\"SAMSONITE SERVES UP MOST DECADENT CAMPAIGN YET, STARRING OLIVIA CULPO\" width=\"300\" height=\"225\"\/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n<p>Samsonite, the iconic and trusted leader in travel gear since 1910, unveils its new Chocolate Mauve colorway as the latest chapter of its brand platform, \u201cIt\u2019s Not Just a Bag, It\u2019s a Samsonite,\u201d starring Olivia Culpo. A rich, trend-forward neutral, Chocolate Mauve reflects the growing consumer desire for travel essentials that blend style, function and self expression.<\/p>\n<p>Set inside a dreamlike, high-fashion confectionery, the campaign reimagines travel through a culinary lens \u2013 where rich textures, sculptural desserts and deep, chocolate-toned hues transform packing into something to savor. At the center is Chocolate Mauve: a warm, expressive color designed to make a sophisticated statement while moving with you.<\/p>\n<p>Culpo leads the campaign with a perspective shaped by her passion for travel, style and culinary creativity. Custom set elements inspired by her signature chocolate cake recipe and pastry artistry are woven throughout the creative, adding a level of depth, personality and playful sophistication to the campaign.<\/p>\n<p>\u201cTravel has always been about savoring the moment, whether it\u2019s a place, a flavor, or a feeling,\u201d said Olivia Culpo. \u201cWhat I love about Samsonite is how the brand makes travel essentials feel elevated and stylish without sacrificing practicality, and this collection brings that same sense of richness and intention to the way we travel.\u201d<\/p>\n<p>As travelers continue to seek more immersive, experience-driven journeys, food has become a defining part of how we explore\u2014shaping not just where we go, but how those moments are felt and remembered. Samsonite leans into this shift, embracing a sensory approach to travel. Chocolate Mauve reflects that mindset\u2014refined, contemporary and connected to the way people experience the world today.<\/p>\n<p>\u201cOlivia Culpo brings an authentic point of view at the intersection of travel, food, and style,\u201d said Nicole Adriance, Head of Brand and Marketing at Samsonite. \u201cThat\u2019s exactly where today\u2019s consumer is and where we see travel becoming more personal, expressive, and culturally connected. This campaign reflects that shift, showing how Samsonite fits naturally into the way people move, explore and experience the world.\u201d<\/p>\n<p>The Chocolate Mauve colorway from Samsonite spans three of the brand\u2019s bestselling styles &#8211; Outline Pro\u2122, Elevation Plus\u2122 and Better Than Basic\u2122 &#8211; and is available now on Samsonite.com and select retailers nationwide.The campaign will roll out across North America through digital, social, retail, CTV, and OOH channels.<\/p>\n<nav class=\"post-navigation hidden-print clearfix\">\n<div class=\"prev-article col-md-6 col-sm-6 col-xs-12\">\n\t\t\t\t\t\t<cite>Older<\/cite><\/p>\n<h3>Princess Cruises Earns Prestigious 2026 International Five Star Diamond Award<\/h3>\n<\/p><\/div>\n<div class=\"next-article col-md-6 col-sm-6 col-xs-12\">\n\t\t\t\t\t\t<cite>Newer<\/cite><\/p>\n<h3>Boeing and Copa Airlines Announce Order for up to 60 737 MAX Jets<\/h3>\n<\/p><\/div>\n<\/nav>\n<p>\t\t\t<!--\/sse-->\n\t\t\t<\/div>\n<p><br \/>\n<br \/><a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsonite, the iconic and trusted leader in travel gear since 1910, unveils its new Chocolate Mauve colorway as the latest chapter of its brand platform, \u201cIt\u2019s Not Just a Bag, It\u2019s a Samsonite,\u201d starring Olivia Culpo. A rich, trend-forward neutral, Chocolate Mauve reflects the growing consumer desire for travel essentials that blend style, function and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":88584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":["post-88583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/diyhaven858.wasmer.app\/wp-content\/uploads\/2026\/05\/Olivia_Culpo_Chocolate_Mauve-500x375.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts\/88583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/comments?post=88583"}],"version-history":[{"count":0,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts\/88583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/media\/88584"}],"wp:attachment":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/media?parent=88583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/categories?post=88583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/tags?post=88583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}