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Multi-city travel across Asia-Pacific grew 35% year-on-year this Labour Day period, according to data from Trip.com Group. Several Asia-Pacific markets including Japan, South Korea, parts of Southeast Asia and Mainland China celebrate Labour Day, driving strong cross-border and domestic travel flows across the region.<\/p>\n
Over 30% of international trips now span multiple destinations, highlighting a continued shift towards more complex, itinerary-led travel. This shift reflects a growing preference to maximise time and value with multiple destinations within a single trip rather than a single location.<\/p>\n
Multi-destination trips become a defining travel pattern<\/p>\n
While single-destination travel continues to account for most bookings, growth is increasingly driven by more complex itineraries. Multi-destination bookings are growing at more than twice the pace of single-destination travel, reflecting stronger demand for flexibility and deeper exploration.<\/p>\n
Travellers are increasingly structuring trips across multiple cities to maximise both time and value, with popular combinations including:<\/p>\n
Tokyo \u2013 Osaka \u2013 Kyoto (Japan)
Seoul \u2013 Busan (South Korea)
Bangkok \u2013 Phuket (Thailand)
These itineraries reflect a growing preference for multi-stop journeys that blend urban experiences with leisure destinations.<\/p>\n
Southeast Asia sees fast growth in multi-destination travel <\/p>\n
Across Southeast Asia, demand for multi-destination travel is rising steadily, with strong growth across key markets of Thailand: 52%, Malaysia: 40%, and Singapore: 17%, according to Trip.com Group data.<\/p>\n
Top outbound destinations across Southeast Asian markets include Japan (Tokyo, Osaka), South Korea (Seoul), China (Shanghai, Beijing), Thailand (Bangkok), Indonesia (Bali).<\/p>\n
In other parts of Asia such as Hong Kong SAR, multi-destination travel also grew by over 50% year-on-year, highlighting growing preference for more complex itineraries over traditional single-destination trips, particularly in well-connected urban markets.<\/p>\n
In Mainland China, domestic travel remains a strong base, while overseas journeys are increasingly shaped by multi-destination itineraries, with over 40% of outbound trips spanning multiple destinations and continuing to grow.<\/p>\n
This suggests that travellers in this region are increasingly combining multiple cities within a single trip, supported by strong regional connectivity.<\/p>\n
Japan\u2019s domestic travel momentum on the rise<\/p>\n
Japan is also seeing shifts in domestic travel behaviour, even as outbound demand continues to grow.<\/p>\n
In Japan, domestic travel is growing rapidly, indicating rising interest in travelling within the country, accounting for one-quarter of all flight bookings, and to cities such as Tokyo, Sapporo and Okinawa.<\/p>\n
Intra-Asia travel dominates Labour Day demand<\/p>\n
The Labour Day holiday period continues to be driven by regional travel within Asia-Pacific, with travellers favouring destinations that offer ease of access, diverse experiences, and flexible itineraries.<\/p>\n
The Group\u2019s data highlights the continued strength of short-haul travel, supported by strong connectivity and shorter flight durations.<\/p>\n
More broadly, the way people travel across Asia-Pacific is evolving. Travellers taking a more deliberate approach to how they plan their trips. While cross-border journeys are increasingly shaped by multi-city itineraries, domestic travel remains a strong and steady part of the landscape. Together, these patterns point to a more flexible and value-conscious mindset, as travellers look to make the most of both time and budget.<\/p>\n