In the last decade alone, the role of dogs in our daily lives has transformed… dramatically. What used to be considered over-the-top (dog strollers, pup spa treatments, matching accessories) is now completely normal. Today\u2019s pet parents treat their dogs not just as animals, but as\u00a0full-fledged lifestyle companions who participate in errands, travel, hybrid work schedules, and even wellness routines.<\/p>\n
This shift isn\u2019t just cultural; it\u2019s reshaping the entire pet industry.\u00a0For brands and retailers, the message is clear: modern consumers expect products that support a fully integrated lifestyle with their dogs.<\/p>\n
This guide breaks down the trends shaping 2025 and how you and your brand can stay ahead.<\/p>\n
Why Dogs Are Now True Lifestyle Companions<\/strong><\/h2>\nThe latest 2025 reports reveal powerful insights:<\/p>\n
\n- \n
Over half<\/strong> of dog owners take their pets along for daily errands.<\/p>\n<\/li>\n- \n
49%<\/strong> want pet-friendly workplaces.<\/p>\n<\/li>\n- \n
74%<\/strong> of dog-travelers now fly with their pets.<\/p>\n<\/li>\n<\/ul>\nThese statistics signal a major shift in consumer identity. Dog ownership today is a lifestyle, one built around convenience, emotional connection, mobility, and shared experiences.<\/p>\n
Pet parents want solutions that fit seamlessly into how they live, work, travel, and unwind. This is the new standard, and brands must evolve accordingly.<\/p>\n
Search interest in \u201cdog travel gear,\u201d \u201cairline-approved pet carriers,\u201d \u201cpet-friendly travel,\u201d and \u201cportable dog essentials\u201d continues to climb. This is no surprise: mobility is now a defining piece of pet ownership.<\/p>\n
![\"\"\/](\"https:\/\/cdn.shopify.com\/s\/files\/1\/0257\/7412\/9229\/files\/Screen_Shot_2020-10-31_at_9.webp?v=1763490277\")
<\/p>\n
Pet Parents Want On-the-Go Gear That\u2019s Functional and<\/em> Stylish<\/strong><\/h2>\nBrands that are winning in the pet travel category are offering:<\/p>\n
\u2714 Airline-approved dog carriers<\/strong>
\n<\/h3>\nPrioritizing ventilation, TSA-friendly design, and elevated aesthetics.<\/p>\n
\u2714 Portable dog bowls & collapsible travel crates<\/strong>
\n<\/h3>\nLightweight, durable, easy to stash in cars, suitcases, or tote bags.<\/p>\n
\u2714 Travel grooming essentials<\/strong>
\n<\/h3>\nThink wipes, travel shampoos, portable brushes, and single-serve treats.<\/p>\n
\u2714 Hydration & wellness solutions<\/strong>
\n<\/h3>\nHydration boosters, calming aids for travel, and heat-friendly gear.<\/p>\n
But the real driver behind pet travel? Connection.<\/strong>
Dog owners want to create shared memories and keep their companions close. When brands tap into the emotional layer of this trend (not just the functional layer) they create powerful loyalty.<\/p>\nRetailers can capitalize by building online and in-store collections around themes like:<\/p>\n
\n- \n
\u201cAdventure Essentials\u201d<\/p>\n<\/li>\n
- \n
\u201cTravel with Your Dog\u201d<\/p>\n<\/li>\n
- \n
\u201cWeekend Getaway Gear\u201d<\/p>\n<\/li>\n<\/ul>\n
This category is growing fast, and shows zero signs of slowing.<\/p>\n
As hybrid work schedules settle into normalcy, searches for \u201cpet-friendly offices,\u201d \u201cdog office gear,\u201d and \u201ccalming chews for work environments\u201d have surged.<\/p>\n
Nearly half of dog owners say they want to bring their dogs to work, and it\u2019s redefining product demand.<\/p>\n
(Our PRIDE+GROOM office is\u00a0always<\/em> dog friendly, FYI!)<\/p>\nThe \u201cWeekday Companion\u201d Product Boom<\/strong><\/h2>\nBrands leading this space are focusing on solutions designed specifically for office settings, including:<\/p>\n
\n- \n
Under-desk dog beds<\/strong><\/p>\n<\/li>\n- \n
Odor-control or washable mats<\/strong><\/p>\n<\/li>\n- \n
Non-squeak toys<\/strong> that won\u2019t interrupt meetings<\/p>\n<\/li>\n- \n
Stylish carriers<\/strong> that complement business attire<\/p>\n<\/li>\n- \n
Calming chews & stress relief products<\/strong> for office days<\/p>\n<\/li>\n<\/ul>\nPet parents are looking for products that support a more balanced, mindful workday. Retailers who create \u201cPets at Work\u201d curated assortments can drive stronger conversion and bigger baskets by tapping into this growing trend.<\/p>\n
![\"\"\/](\"https:\/\/cdn.shopify.com\/s\/files\/1\/0257\/7412\/9229\/files\/SUMMER_BUNDLE3.jpg?v=1745675970\")
<\/p>\n
Search trends confirm it: pet wellness is among the fastest-growing categories in the entire pet industry.<\/p>\n
But wellness today isn\u2019t just about nutrition or vet visits. Pet parents now want holistic, portable wellness\u2014solutions they can take to the office, on hikes, on flights, and everywhere in between.<\/p>\n
\nWhat Today\u2019s Pet Parents Expect<\/strong>
\n<\/h2>\n\n- \nErgonomic harnesses<\/strong> for active lifestyles<\/li>\n
- \nAll-natural grooming supplies<\/strong> for healthy bathing and coat care<\/li>\n
- \n
Temperature-regulating jackets<\/strong> and breathable fabrics<\/p>\n<\/li>\n- \n
Hydration boosters<\/strong> for hot climates and travel<\/p>\n<\/li>\n- \n
Calming supplements<\/strong> for stress, noise, and motion<\/p>\n<\/li>\n- \n
Immunity and longevity formulas<\/strong> that reflect human wellness trends<\/p>\n<\/li>\n<\/ul>\nIn short: pet parents want what they<\/em> use: clean, functional, easy-to-integrate wellness solutions.\u00a0Brands that invest in science-backed ingredients, intuitive design, and lifestyle-driven marketing will dominate this expanding category.<\/p>\nThe pet industry is no longer defined by products. It\u2019s defined by how products fit into modern life.<\/strong><\/p>\nIf you want to win customer loyalty in 2025 and beyond, focus on:<\/p>\n
1. Travel-Friendly Innovation<\/strong><\/h3>\nOffer gear made for mobility: carriers, collapsible accessories, airline-ready products, portable grooming supplies, and travel treats.<\/p>\n
2. Workplace-Ready Collections<\/strong><\/h3>\nBuild curated assortments around \u201cDogs at Work\u201d with calming aids, quiet toys, desk-friendly beds, and stylish carriers.<\/p>\n
3. Wellness as a Lifestyle<\/strong><\/h3>\nEmbrace holistic, human-inspired wellness solutions including hydration, calming, joint health, and stress management.<\/p>\n
4. Storytelling That Matches How People Live<\/strong><\/h3>\nYour marketing should show dogs in real life: running errands, joining meetings, traveling, exploring. Not pets in isolated studio shots.<\/p>\n
Brands that show they understand<\/em> the lifestyle of today\u2019s dog owner will be the brands that earn repeat purchases, higher basket sizes, and long-term loyalty.<\/p>\n![\"\"\/](\"https:\/\/cdn.shopify.com\/s\/files\/1\/0257\/7412\/9229\/files\/blog-life-with-pets-travel-dog.jpg?v=1763490375\")
<\/p>\n
Dogs are not pets; they\u2019re partners in everything people do.<\/p>\n
The pet brands and retailers that thrive in 2025 and beyond will be those that:<\/p>\n
This holistic, emotionally connected approach is no longer optional. It\u2019s the new foundation of the modern pet industry, and the key to sustained growth in the years ahead.<\/p>\n
WHO IS PRIDE+GROOM?<\/strong><\/h2>\nPRIDE+GROOM<\/strong> was born because a group of New York City dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff. Or sniff. Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities. That said, we could not find an effective way to coif them that was on par with the way we tended to our children, our homes, or ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could.<\/p>\nWith the development of our coat-specific shampoos, conditioner and deodorizing spray, we think we found just the way to say thanks for being the best and the sweetest MVP of the house. Skin and coat health is very important to us.<\/p>\n
PRIDE+GROOM is the first dog grooming brand launched under a beauty platform, with formulas made in a clean beauty and scent lab. We know beauty is not only skin deep. We did a ton of research to create the entire line. Each product is formulated with its own unique blend of essential oils sourced from around the world.<\/p>\n
Over half<\/strong> of dog owners take their pets along for daily errands.<\/p>\n<\/li>\n 49%<\/strong> want pet-friendly workplaces.<\/p>\n<\/li>\n 74%<\/strong> of dog-travelers now fly with their pets.<\/p>\n<\/li>\n<\/ul>\n These statistics signal a major shift in consumer identity. Dog ownership today is a lifestyle, one built around convenience, emotional connection, mobility, and shared experiences.<\/p>\n Pet parents want solutions that fit seamlessly into how they live, work, travel, and unwind. This is the new standard, and brands must evolve accordingly.<\/p>\n Search interest in \u201cdog travel gear,\u201d \u201cairline-approved pet carriers,\u201d \u201cpet-friendly travel,\u201d and \u201cportable dog essentials\u201d continues to climb. This is no surprise: mobility is now a defining piece of pet ownership.<\/p>\n Brands that are winning in the pet travel category are offering:<\/p>\n Prioritizing ventilation, TSA-friendly design, and elevated aesthetics.<\/p>\n Lightweight, durable, easy to stash in cars, suitcases, or tote bags.<\/p>\n Think wipes, travel shampoos, portable brushes, and single-serve treats.<\/p>\n Hydration boosters, calming aids for travel, and heat-friendly gear.<\/p>\n But the real driver behind pet travel? Connection.<\/strong> Retailers can capitalize by building online and in-store collections around themes like:<\/p>\n \u201cAdventure Essentials\u201d<\/p>\n<\/li>\n \u201cTravel with Your Dog\u201d<\/p>\n<\/li>\n \u201cWeekend Getaway Gear\u201d<\/p>\n<\/li>\n<\/ul>\n This category is growing fast, and shows zero signs of slowing.<\/p>\n As hybrid work schedules settle into normalcy, searches for \u201cpet-friendly offices,\u201d \u201cdog office gear,\u201d and \u201ccalming chews for work environments\u201d have surged.<\/p>\n Nearly half of dog owners say they want to bring their dogs to work, and it\u2019s redefining product demand.<\/p>\n (Our PRIDE+GROOM office is\u00a0always<\/em> dog friendly, FYI!)<\/p>\n Brands leading this space are focusing on solutions designed specifically for office settings, including:<\/p>\n Under-desk dog beds<\/strong><\/p>\n<\/li>\n Odor-control or washable mats<\/strong><\/p>\n<\/li>\n Non-squeak toys<\/strong> that won\u2019t interrupt meetings<\/p>\n<\/li>\n Stylish carriers<\/strong> that complement business attire<\/p>\n<\/li>\n Calming chews & stress relief products<\/strong> for office days<\/p>\n<\/li>\n<\/ul>\n Pet parents are looking for products that support a more balanced, mindful workday. Retailers who create \u201cPets at Work\u201d curated assortments can drive stronger conversion and bigger baskets by tapping into this growing trend.<\/p>\n Search trends confirm it: pet wellness is among the fastest-growing categories in the entire pet industry.<\/p>\n But wellness today isn\u2019t just about nutrition or vet visits. Pet parents now want holistic, portable wellness\u2014solutions they can take to the office, on hikes, on flights, and everywhere in between.<\/p>\n Temperature-regulating jackets<\/strong> and breathable fabrics<\/p>\n<\/li>\n Hydration boosters<\/strong> for hot climates and travel<\/p>\n<\/li>\n Calming supplements<\/strong> for stress, noise, and motion<\/p>\n<\/li>\n Immunity and longevity formulas<\/strong> that reflect human wellness trends<\/p>\n<\/li>\n<\/ul>\n In short: pet parents want what they<\/em> use: clean, functional, easy-to-integrate wellness solutions.\u00a0Brands that invest in science-backed ingredients, intuitive design, and lifestyle-driven marketing will dominate this expanding category.<\/p>\n The pet industry is no longer defined by products. It\u2019s defined by how products fit into modern life.<\/strong><\/p>\n If you want to win customer loyalty in 2025 and beyond, focus on:<\/p>\n Offer gear made for mobility: carriers, collapsible accessories, airline-ready products, portable grooming supplies, and travel treats.<\/p>\n Build curated assortments around \u201cDogs at Work\u201d with calming aids, quiet toys, desk-friendly beds, and stylish carriers.<\/p>\n Embrace holistic, human-inspired wellness solutions including hydration, calming, joint health, and stress management.<\/p>\n Your marketing should show dogs in real life: running errands, joining meetings, traveling, exploring. Not pets in isolated studio shots.<\/p>\n Brands that show they understand<\/em> the lifestyle of today\u2019s dog owner will be the brands that earn repeat purchases, higher basket sizes, and long-term loyalty.<\/p>\n Dogs are not pets; they\u2019re partners in everything people do.<\/p>\n The pet brands and retailers that thrive in 2025 and beyond will be those that:<\/p>\n This holistic, emotionally connected approach is no longer optional. It\u2019s the new foundation of the modern pet industry, and the key to sustained growth in the years ahead.<\/p>\n PRIDE+GROOM<\/strong> was born because a group of New York City dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff. Or sniff. Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities. That said, we could not find an effective way to coif them that was on par with the way we tended to our children, our homes, or ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could.<\/p>\n With the development of our coat-specific shampoos, conditioner and deodorizing spray, we think we found just the way to say thanks for being the best and the sweetest MVP of the house. Skin and coat health is very important to us.<\/p>\n PRIDE+GROOM is the first dog grooming brand launched under a beauty platform, with formulas made in a clean beauty and scent lab. We know beauty is not only skin deep. We did a ton of research to create the entire line. Each product is formulated with its own unique blend of essential oils sourced from around the world.<\/p>\n<\/p>\nPet Parents Want On-the-Go Gear That\u2019s Functional and<\/em> Stylish<\/strong><\/h2>\n
\u2714 Airline-approved dog carriers<\/strong>
\n<\/h3>\n\u2714 Portable dog bowls & collapsible travel crates<\/strong>
\n<\/h3>\n\u2714 Travel grooming essentials<\/strong>
\n<\/h3>\n\u2714 Hydration & wellness solutions<\/strong>
\n<\/h3>\n
Dog owners want to create shared memories and keep their companions close. When brands tap into the emotional layer of this trend (not just the functional layer) they create powerful loyalty.<\/p>\n\n
The \u201cWeekday Companion\u201d Product Boom<\/strong><\/h2>\n
\n
<\/p>\n\nWhat Today\u2019s Pet Parents Expect<\/strong>
\n<\/h2>\n\n
1. Travel-Friendly Innovation<\/strong><\/h3>\n
2. Workplace-Ready Collections<\/strong><\/h3>\n
3. Wellness as a Lifestyle<\/strong><\/h3>\n
4. Storytelling That Matches How People Live<\/strong><\/h3>\n
<\/p>\nWHO IS PRIDE+GROOM?<\/strong><\/h2>\n