{"id":90292,"date":"2026-05-04T17:30:49","date_gmt":"2026-05-04T17:30:49","guid":{"rendered":"https:\/\/diyhaven858.wasmer.app\/index.php\/lionsgate-promotes-amanda-kozlowski-to-president-worldwide-marketing\/"},"modified":"2026-05-04T17:30:49","modified_gmt":"2026-05-04T17:30:49","slug":"lionsgate-promotes-amanda-kozlowski-to-president-worldwide-marketing","status":"publish","type":"post","link":"https:\/\/diyhaven858.wasmer.app\/index.php\/lionsgate-promotes-amanda-kozlowski-to-president-worldwide-marketing\/","title":{"rendered":"Lionsgate Promotes Amanda Kozlowski to President Worldwide Marketing"},"content":{"rendered":"
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\n\tAmanda Kozlowski, Lionsgate\u2019s longtime executive strategist and interim Head of Marketing, has been appointed to President of Worldwide Marketing of the Motion Picture Group. <\/p>\n
\n\tIn her new position, Kozlowski will continue to play a role in shaping the studio\u2019s brand strategy and franchise strategy, including the studio\u2019s tentpole IP\u00a0John Wick<\/em>,\u00a0Saw<\/em>, and\u00a0The Hunger Games<\/em>, along with such newer franchises as\u00a0The Housemaid<\/em>. Additionally, Kozlowski and Motion Picture Group President Erin Westerman will team to shepherd films from development through release in the close partnership between Creative and Marketing.<\/p>\n
\n\tKozlowski will continue to report into Lionsgate Motion Picture Group Chair, Adam Fogelson. <\/p>\n
\n\tDuring her tenure as interim Head of Marketing, Kozlowski was behind the global campaign strategy for a string of Lionsgate hits, including The Housemaid<\/em> ($400M WW), Now You See Me: Now You Don\u2019t<\/em> ($243M WW), as well as Michael <\/em>which just grossed $424M, becoming the second-highest grossing musical biopic of all-time. <\/p>\n
\n\tThe teaser trailer that launched the\u00a0Michael<\/em>\u00a0campaign alone set the record as the most-viewed trailer ever for a music biopic in its first 24 hours and became the largest debut in Lionsgate\u2019s history, followed by the teaser trailer for\u00a0Hunger Games: Sunrise on the Reaping<\/em>\u00a0weeks later,\u00a0<\/em>which became the second-most-successful trailer launch in studio history.<\/p>\n
\n\tAn 18-year veteran of the studio, Kozlowski\u2019s wide-ranging experience at Lionsgate encompasses strategy, distribution, marketing, data, and analytics, and includes the successful launch of multiple new business units from the ground up. Her prior marketing roles include serving as the interim Co-Lead of Theatrical Marketing during Fogelson\u2019s joining Lionsgate in 2022, working closely with him on campaigns and supporting his transition to the company. She previously led the Marketing department for the studio\u2019s\u00a0highly profitable limited-release theatrical and multiplatform business. She also spearheaded marketing for the studio\u2019s slate of first-run theatrical features starring influencers and content creators.\u00a0Kozlowski also previously led Marketing for Lionsgate Home Entertainment, and was instrumental in building out the studio\u2019s 20,000+ title library. Kozlowski first joined Lionsgate in 2008 as a junior brand marketing manager in Home Entertainment. Before Lionsgate, she held marketing roles at A.D.D. Marketing + Advertising and at Film Independent. Prior to being named interim Head of Marketing, she most recently served as Chief of Staff to Fogelson.<\/p>\n
\n\tAdditionally today, Nasim Cambron and Jack Teed have each been elevated to new roles, as key executives on the studio\u2019s marketing leadership team for the Motion Picture Group, reporting to Kozlowski. Cambron has been promoted to EVP, Worldwide Marketing & Publicity, while Teed has been promoted to EVP, Worldwide Marketing & Creative Advertising. Cambron will continue to report to Fogelson on studio communications.<\/p>\n
\n\t\u201cWhen I arrived at Lionsgate, I recognized Amanda\u2019s talent and leadership abilities, and have relied on her ever since as a trusted advisor. I could not be more proud to see her officially step into this role. She has more than earned it,\u201d said Fogelson. \u201cAmanda brings a totally fresh, modern, and distinctive approach to marketing that is uniquely suited for this moment. Her passion for film, keen intelligence, and sharp strategic instincts, combined with her storytelling ability and her deeply collaborative spirit, have earned her the trust of filmmakers, staff, and her peers. Nasim and Jack have been invaluable strategic partners to both Amanda and me throughout our extended run of hit films, and I\u2019m pleased to recognize their achievements as well. Combined with our other marketing leaders and incredible team, I can\u2019t wait to see all that this group accomplishes together. I believe our campaigns are in the most capable hands, and the results are proof of that.\u201d<\/p>\n
\n\t\u201cI am incredibly grateful to Adam, whose combined love of art and artists, savvy business sense, and deep humanity make him one of one. I look forward to our continuing to challenge and inspire each other daily,\u201d said Kozlowski. \u201cTo Jack, Nasim, and the entire marketing team\u2014you are the best in the business, and I am humbled by your boldness, brilliance, and unwavering commitment to doing right by our films, filmmakers, and audiences. Jon and Michael built a studio unlike any other in the industry, where people are encouraged to think differently; having the chance to partner with insanely talented colleagues like Erin, Kevin, and Helen , work with a broad array of filmmakers I deeply admire, and be surrounded by so many people who encourage and uplift me is the most rewarding professional gift I could ever hope for. Lionsgate holds a unique place in the industry, and I am beyond proud to continue calling it my home.\u201d<\/p>\n
\n\tCambron has led global PR strategy and campaigns for many of Lionsgate\u2019s hits, including\u00a0Michael,<\/em>\u00a0The Housemaid<\/em>,\u00a0Now You See Me: Now You Don\u2019t<\/em>,\u00a0The Long Walk<\/em>,\u00a0John Wick: Chapter 4<\/em>,\u00a0Saw X<\/em>, and\u00a0The Hunger Games<\/em>\u00a0franchise. Before joining Lionsgate, she was EVP of Publicity at STXfilms, guiding PR efforts for such major titles as\u00a0Hustlers<\/em>, the\u00a0Bad Moms<\/em>\u00a0franchise, and\u00a0Molly\u2019s Game<\/em>. Earlier in her career, Cambron played a key role in Netflix\u2019s film division, leading publicity campaigns for\u00a0The Half of It<\/em>, the Duplass Brothers\u2013produced\u00a0Horse Girl<\/em>, and\u00a0The Old Guard<\/em>, starring Charlize Theron. She began her career at Universal Pictures, contributing to campaigns for Bridesmaids\u00a0<\/em>and\u00a0Frost\/Nixon<\/em>.<\/p>\n
\n\tTeed has driven creative campaigns for a number of Lionsgate\u2019s high-profile releases, including\u00a0John Wick: Chapter 4<\/em>,\u00a0Now You See Me: Now You Don\u2019t<\/em>, and\u00a0Den of Thieves 2: Pantera<\/em>. Prior to joining Lionsgate, he held creative roles at STX Entertainment, EuropaCorp, and Open Road Films, where he worked on campaigns for\u00a0Hustlers<\/em>,\u00a0Greenland<\/em>,\u00a0The Gentlemen<\/em>,\u00a0Den of Thieves<\/em>,\u00a0The Upside<\/em>,\u00a0A Bad Moms Christmas<\/em>,\u00a0I Feel Pretty<\/em>,\u00a0Molly\u2019s Game<\/em>,\u00a0The Grey<\/em>,\u00a0End of Watch<\/em>,\u00a0Nightcrawler<\/em>, the\u00a0Red Dawn<\/em>\u00a0remake, and\u00a0Side Effects<\/em>. He began his career at the advertising agency Cimarron Group, contributing to campaigns for James Cameron\u2019s\u00a0Avatar<\/em>,\u00a0Rise of the Planet of the Apes<\/em>,\u00a0Taken<\/em>,\u00a0The Day the Earth Stood Still<\/em>, and\u00a0Live Free or Die Hard<\/em>.<\/p>\n<\/div>\n
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