{"id":90839,"date":"2026-05-05T13:48:30","date_gmt":"2026-05-05T13:48:30","guid":{"rendered":"https:\/\/diyhaven858.wasmer.app\/index.php\/buyers-spending-less-on-fewer-items-in-vision-care-market\/"},"modified":"2026-05-05T13:48:30","modified_gmt":"2026-05-05T13:48:30","slug":"buyers-spending-less-on-fewer-items-in-vision-care-market","status":"publish","type":"post","link":"https:\/\/diyhaven858.wasmer.app\/index.php\/buyers-spending-less-on-fewer-items-in-vision-care-market\/","title":{"rendered":"Buyers spending less on fewer items in vision care market"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-component=\"ArticleContent\">\n<div class=\"article__below-title\">\n<div class=\"mobile-trust-box\">\n<div class=\"row\">\n<div class=\"col-12 col-md-5 d-xl-none\">\n<div class=\"trust-box\">\n<div class=\"trust-box-logo d-none d-md-block\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.healio.com\/~\/media\/h5\/feature\/news\/publogos\/pcon.svg?la=en&amp;h=28&amp;w=180&amp;hash=9F02AF9127CF86DF7E84A3BCB257547E\" class=\"logo-img\" height=\"28\" alt=\"primary care optometry news logo\" width=\"180\"\/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-md-6 offset-md-1 offset-xl-0 col-xl-12\">\n<div class=\"email-alert-button-wrapper d-none\" data-component=\"EmailTopicAlert\" data-module=\"Subspecialty Email Topic Alerts Top\" data-manage-email-link=\"\/footer\/account-information\/my-account\/email-subscriptions-and-alerts#emailAlerts\">\n<hidden data-setting-item=\"d265901d-6d37-49c7-a8f6-c7bf19a02509\"\/><br \/>\n<hidden data-crm-source=\"Subspecialty Topic Alert\"\/><\/p>\n<div class=\"email-alert-button d-none\" data-topic-button=\"not-subscribed\">\n<p>\n<span data-module-track-action=\"Email Alerts TOP_Click_Healio News Article\" data-module-track-label=\"Email Alerts TOP_Healio News Article\"><br \/>\n<i class=\"fas fa-plus-circle\"\/><br \/>\nAdd topic to email alerts<br \/>\n<\/span>\n<\/p>\n<div class=\"email-alert-inner collapse uef2081f9a2974820a2458c0213dcc050\">\n<div class=\"email-alert-dialogue\">\n<p>\nReceive an email when new articles are posted on <span data-content=\"topic-title\"\/>\n<\/p>\n<div class=\"d-none\" data-sign-up-type=\"unknown\">\nPlease provide your email address to receive an email when new articles are posted on <span data-content=\"topic-title\"\/>.<\/p>\n<\/div>\n<\/div>\n<p><button type=\"button\" class=\"btn btn-primary\" data-loading-text=\"Loading &lt;i class=\" fa=\"\" fa-spinner=\"\" fa-spin=\"\">&#8221; data-action=subscribe&gt;<br \/>\nSubscribe<br \/>\n<\/button>\n<\/div>\n<\/div>\n<div class=\"d-none\" data-topic-modal=\"failed\"> <strong>We were unable to process your request. Please try again later. If you continue to have this issue please contact customerservice@slackinc.com.<\/strong> <\/p>\n<p><button data-dismiss=\"modal\" class=\"btn btn-primary btn-lg btn-block\">Back to Healio<\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Key takeaways:<\/h2>\n<ul>\n<li>In the first quarter, consumers leaned toward lower-cost eyeglasses and shorter supplies of contact lenses.<\/li>\n<li>Buyers are facing an uncertain economic environment and prioritizing value.<\/li>\n<\/ul>\n<p>U.S. consumers spent less money on a range of vision care products in the first quarter of 2026 compared with previous quarters, favoring lower-priced items and buying fewer of them, according to the Vision Council.<\/p>\n<p>\u201cConsumers are making more value-conscious choices, and that extends to vision care,\u201d <b>Kris Stevens<\/b><b>,<\/b> vice president of research at the Vision Council, said in a press release. \u201cWith inflation and broader economic uncertainty continuing to shape household budgets, it\u2019s no surprise that discretionary spending is under pressure, and eyewear is not immune.\u201d<\/p>\n<figure class=\"figure article__og-image\">\n<picture><source srcset=\"https:\/\/www.healio.comhttps:\/\/www.healio.comhttps:\/\/www.healio.com\/~\/media\/slack-news\/optometry\/misc\/stock-images\/glasses-on-display.webp?w=476\" media=\"(max-width: 768px)\"><source srcset=\"https:\/\/www.healio.com\/~\/media\/slack-news\/optometry\/misc\/stock-images\/glasses-on-display.webp?w=800\" media=\"(max-width: 992px)\"><source srcset=\"https:\/\/www.healio.com\/~\/media\/slack-news\/optometry\/misc\/stock-images\/glasses-on-display.webp?w=595\" media=\"(max-width: 1200px)\"><source srcset=\"https:\/\/www.healio.comhttps:\/\/www.healio.comhttps:\/\/www.healio.com\/~\/media\/slack-news\/optometry\/misc\/stock-images\/glasses-on-display.webp?w=476\" media=\"(min-width: 1200px)\"><source srcset=\"https:\/\/www.healio.comhttps:\/\/www.healio.comhttps:\/\/www.healio.com\/~\/media\/slack-news\/optometry\/misc\/stock-images\/glasses-on-display.webp?w=476\"><img decoding=\"async\" src=\"https:\/\/www.healio.com\/~\/media\/slack-news\/optometry\/misc\/stock-images\/glasses-on-display.jpg?w=800\" alt=\"glasses on display\" class=\"figure-img img-fluid\" width=\"800\"\/><br \/>\n<\/source><\/source><\/source><\/source><\/source><\/picture><figcaption class=\"figure-caption\">\nU.S. consumers spent less money on a range of vision care products in the first quarter of 2026 compared with previous quarters, favoring lower-priced items and buying fewer of them. <i>Image: Adobe Stock<\/i><br \/>\n<\/figcaption><\/figure>\n<p>In the first 3 months of the year, buyers spent more out-of-pocket cash on budget eyeglasses (under $100) and less on more expensive glasses (between $100 and $199), according to the Vision Council\u2019s Consumer inSights Q1 2026 report. <\/p>\n<p>More than half of those who bought contact lenses (53%) bought a supply of 3 months or less. These customers may be \u201coperating closer to the refill horizon,\u201d meaning they could be more receptive to reorder reminders and sensitive to the speed of order fulfillment, the Vision Council said in the report. <\/p>\n<p>An increased share of consumers (50%) bought just one pair of reading glasses rather than multiple.<\/p>\n<p>\u201cReading glasses purchasing behavior shifted this quarter, with single-pair purchases now matching the share of multi-pair purchases, a change from patterns we\u2019ve seen in prior quarters,\u201d Stevens told Healio. \u201cOur data also show that there was a slight increase in the average price as well as a willingness to buy product from locations that typically have higher costs, resulting in consumers spending more on fewer products.\u201d<\/p>\n<h2>For more information:<\/h2>\n<p> <b>Kris Stevens <\/b>can be reached at kstevens@thevisioncouncil.org.<\/p>\n<div class=\"article__content--footer\">\n<div class=\"publisher-logo\">\n<span>Published by:<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.healio.com\/~\/media\/h5\/feature\/news\/publogos\/pcon.svg?la=en&amp;h=28&amp;w=180&amp;hash=9F02AF9127CF86DF7E84A3BCB257547E\" class=\"logo-img\" height=\"28\" alt=\"primary care optometry news logo\" width=\"180\"\/>\n<\/div>\n<div class=\"sources-references-disclosures\">\n<h3>Sources\/Disclosures<\/h3>\n<h2> Source: <\/h2>\n<p class=\"citation\">\nPress Release\n<\/p>\n<h2> <b>Reference:<\/b> <\/h2>\n<div class=\"disclosures\">\n<p>\n<strong> Disclosures: <\/strong><br \/>\nStevens reports being vice president of research at the Vision Council.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"healio-ai-component-inline\" data-no-ads=\"true\" data-module-track-category=\"Healio AI\" data-module-track-action=\"Click\" data-module-track-label=\"Access Healio Ai from component - News_AI Component - In-Content (all devices)\">\n<div class=\"healio-ai-content\">\n<img decoding=\"async\" src=\"https:\/\/m3.healio.com\/~\/media\/images\/healio-ai\/healio-ai_logo.svg\" alt=\"Healio AI\" class=\"healio-ai-logo\"\/><\/p>\n<p><strong>Ask a clinical question<\/strong> and tap into <strong>Healio AI&#8217;s knowledge<\/strong> base.<\/p>\n<ul>\n<li>PubMed, enrolling\/recruiting trials, guidelines<\/li>\n<li>Clinical Guidance, Healio CME, FDA news<\/li>\n<li>Healio&#8217;s exclusive daily news coverage of clinical data<\/li>\n<\/ul>\n<p><button class=\"healio-ai-button\" onclick=\"window.location.href=\" https:=\"\">Learn more<\/button>\n<\/div>\n<\/div>\n<div class=\"email-alert-button-wrapper d-none\" data-component=\"EmailTopicAlert\" data-module=\"Subspecialty Email Topic Alerts Top\" data-manage-email-link=\"\/footer\/account-information\/my-account\/email-subscriptions-and-alerts#emailAlerts\">\n<hidden data-setting-item=\"d265901d-6d37-49c7-a8f6-c7bf19a02509\"\/><br \/>\n<hidden data-crm-source=\"Subspecialty Topic Alert\"\/><\/p>\n<div class=\"email-alert-button d-none\" data-topic-button=\"not-subscribed\">\n<p>\n<span data-module-track-action=\"Email Alerts TOP_Click_Healio News Article\" data-module-track-label=\"Email Alerts TOP_Healio News Article\"><br \/>\n<i class=\"fas fa-plus-circle\"\/><br \/>\nAdd topic to email alerts<br \/>\n<\/span>\n<\/p>\n<div class=\"email-alert-inner collapse uef2081f9a2974820a2458c0213dcc050\">\n<div class=\"email-alert-dialogue\">\n<p>\nReceive an email when new articles are posted on <span data-content=\"topic-title\"\/>\n<\/p>\n<div class=\"d-none\" data-sign-up-type=\"unknown\">\nPlease provide your email address to receive an email when new articles are posted on <span data-content=\"topic-title\"\/>.<\/p>\n<\/div>\n<\/div>\n<p><button type=\"button\" class=\"btn btn-primary\" data-loading-text=\"Loading &lt;i class=\" fa=\"\" fa-spinner=\"\" fa-spin=\"\">&#8221; data-action=subscribe&gt;<br \/>\nSubscribe<br \/>\n<\/button>\n<\/div>\n<\/div>\n<div class=\"d-none\" data-topic-modal=\"failed\"> <strong>We were unable to process your request. 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