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Not your average tee! <\/span>Zo\u00eb Kravitz, <\/span>Gracie Abrams, <\/span>Laufey, Audrey Hobert, and a growing list of It-girls are stocking their wardrobes with Cleo’s <\/span>signature tops, and once you see them, the appeal is instant.<\/span><\/p>\n With three-quarter length sleeves, a reversible neckline (low in the front <\/span>or<\/span><\/em> the back), plus two delicate buttons on the left side, the tee strikes a balance between effortless for day and elevated for night.<\/span><\/p>\n So, what’s the secret behind the viral staple? According to founder <\/span>Cleo Camp, it all starts with that wear-anywhere appeal.<\/span><\/p>\n “I design an everyday elegance line for the girl who I imagine is the busiest girl in the world. She is busy building her own dream. … Cleo clothes and accessories fit 9-5 and 5-9 because my customer can do it all, without stopping at home to change,” she tells ET.<\/span><\/p>\n The celebrity co-signs prove the point.<\/span><\/p>\n “Audrey shows up on stage in front of hundreds of people in my Cleo Tees in the same way she would meet a friend or go out to dinner,” Camp notes.<\/span><\/p>\n With six colors available, along with <\/span>two dress options, the brand makes it easy to build a rotation you can rely on all week, something that feels especially personal to Camp.<\/span><\/p>\n “My grandmother, Christie, is my big inspiration. She had a signature look. She would re-wear the same silhouettes in different colors and materials over and over again, creating a stylish uniform that I knew as only hers,” she shares.<\/span><\/p>\n That familial influence goes beyond philosophy; it shaped the top’s form itself.<\/span><\/p>\n “My mom and grandma always wore quarter sleeves which I found really flattering and I was really focused on silhouette when I designed my tee. I wanted to frame the shape of the female body. \u2026 I used that to create my version of the perfect tee, and luckily others thought so too.”<\/span><\/p>\n Outside of her chic relatives, Camp’s aesthetic is rooted in a love of vintage fashion and pop culture. She often looks to designers like Agn\u00e8s B., Vivienne Westwood, <\/span>Diane von Furstenberg, Donna Karan, Norma Kamali, and <\/span>Betsey Johnson, as well as iconic television shows for inspiration.\u00a0<\/span><\/p>\n “Fashion is just what I consume and look for naturally. \u2026 In the studio, I replay episodes of <\/span>Entourage<\/span><\/em> and\u00a0<\/span>Sex and the City<\/em>. I obsess over the details of every outfit from an era or style in fashion and TV that I wish still existed and find vintage designer pieces online late at night from eras before I was born.”<\/span><\/p>\n To take your own look up a notch, Camp recommends pairing her tees with the brand’s <\/span>handcrafted leather and suede bags, which are equal parts practical and conversation starting.<\/span><\/p>\n “I’ve heard stories of women meeting on the street in a foreign city because they both had the same bag or a guy using my bag as an excuse to talk to a girl,” the California native spills.<\/span><\/p>\n But the designer’s ultimate outfit formula brings it back to individual style.<\/span><\/p>\n “Wear an accent or floral pin, a pair of standout shoes, heels or not, a perfectly fitting pair of Levi’s, and something meaningful that\u2019s been passed down to you.”<\/span><\/p>\n RELATED CONTENT:<\/span><\/strong><\/p>\n<\/div>\n