{"id":91840,"date":"2026-05-06T22:41:35","date_gmt":"2026-05-06T22:41:35","guid":{"rendered":"https:\/\/diyhaven858.wasmer.app\/index.php\/the-best-beauty-advice-i-cant-stop-thinking-about-from-brand-founders-at-ulta-beauty-world\/"},"modified":"2026-05-06T22:41:35","modified_gmt":"2026-05-06T22:41:35","slug":"the-best-beauty-advice-i-cant-stop-thinking-about-from-brand-founders-at-ulta-beauty-world","status":"publish","type":"post","link":"https:\/\/diyhaven858.wasmer.app\/index.php\/the-best-beauty-advice-i-cant-stop-thinking-about-from-brand-founders-at-ulta-beauty-world\/","title":{"rendered":"The Best Beauty Advice I Can’t Stop Thinking About From Brand Founders at Ulta Beauty World"},"content":{"rendered":"


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Let\u2019s rewind to a couple of weeks ago at Ulta Beauty World\u2019s first Masterclass Day. I had backstage access (and the incredible privilege) to be one of a handful of beauty editors interviewing founders and ambassadors from some of the world\u2019s biggest brands, including C\u00c9CRED, Anastasia Beverly Hills, Medicube, JVN Hair, Natasha Denona, Half Magic and more. These are the pieces of beauty advice that have stayed with me since.<\/p>\n

Eyeliner doesn\u2019t have to be black.<\/h2>\n

Makeup artist Natasha Denona, founder of her eponymous brand, is known for a killer eye look. She knows eyeshadow, liner, mascara\u2014you name it\u2014and how to apply it strategically so it doesn\u2019t age you. One of my favorite tips she shared: \u201cYou don\u2019t always have to emphasize your lash line with black eyeliner. You can keep it homogenous with just your eyeshadow along your lash line.\u201d<\/p>\n<\/div>\n

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She also made it clear that eyeshadow does not need to be applied with a brush. \u201cJust use your finger and slap it on. It does take practice to get used to it, but once you have it, you can do a full eye look in like 10 minutes.\u201d Plus, Denona also hinted that she\u2019s been working on a mascara for six years. \u201cExpectations are very high, so when I launch one, it has to be very good.\u201d We can\u2019t wait!<\/p>\n

\"Natasha
Natasha Denona doing a demo on stage at Ulta Beauty World Masterclass Day.<\/figcaption><\/figure>\n

Apply air-dry cream on soaking wet hair.<\/h2>\n

This is one tip I was surprised to learn after 17 years as a beauty editor. I always applied my air-dry cream on towel-dried hair, sometimes even after an hour or so. But according to hair guru Jonathan Van Ness, founder of JVN Hair, that\u2019s not the right approach. \u201cDon\u2019t let your hair half-dry,\u201d he says. \u201cWhen your hair is dry, it will suck up a lot more product and the effect will be crunchier. Applying air-dry cream on really wet hair ensures your result will be even and resistant. If your hair dries really fast when you get out of the shower, just spray it with a mister bottle to wet it again.\u201d<\/p>\n

Also, don\u2019t sleep on the brand\u2019s Complete Air Dry Cream ($28) if you have curls. \u201cIf you saw any episode of Queer Eye <\/em>after season six, and you saw anyone with curly, kinky or coily hair, all I used on them was our Air Dry Cream.\u201d JVN also teased a new Volumizing Wave Spray that\u2019s launching soon!<\/p>\n

\"JVN
JVN and I at Ulta Beauty World<\/figcaption><\/figure>\n

Don\u2019t be scared of winged eyeliner.<\/h2>\n

Donni Davy, founder of Half Magic and makeup department head for HBO\u2019s Euphoria<\/em>, says she came up without proper makeup school training and never followed all the rules, which she credits to her success. \u201cI wanted to create something that reversed any limitations that people feel with their makeup.\u201d One big holdup for many people is winged eyeliner, so Davy created her signature Wing Hack Set ($49) to help. \u201cThe Flik Eraser ($26) is my winged eyeliner insurance plan. Your winged liner game is only as strong as your clean-up game. Don\u2019t be afraid to just get the wing on\u2014it can look totally botched, that\u2019s OK\u2014because you can clean it up afterward and still get a snatched look.\u201d <\/p>\n

\"Donni
Donni Davy and I at Ulta Beauty World<\/figcaption><\/figure>\n

Use a color corrector and brightening concealer to soften under-eye bags.<\/h2>\n

\u201cIf you have puffiness or under-eye bags, use a corrector and a brightener under the bags in the socket,\u201d says Denona. \u201cI find that it kind of evens out the shape\u2026and, an orangey-toned color corrector cancels out blueish dark circles. For this area, I press in the product with my fingers or use a mini sponge\u2014not a brush.\u201d<\/p>\n

Be careful where you apply your facial devices.<\/h2>\n

Celebrity makeup artist Sir John, global creative director for Medicube, was raving about the brand\u2019s high-tech facial devices, including its new Booster Pro Mini Plus ($119) and best-selling Booster Pro ($220), which are beloved by celebs such as Hailey Bieber and Khlo\u00e9 Kardashian, and help skin-care products penetrate 400 times deeper. However, he said to be careful when using them on your neck. \u201cNever use any device, no matter what company it\u2019s from, around your thyroid. I\u2019m not sure if anyone has ever told you that, but I\u2019m telling you that today.\u201d Medicube advises not to use its devices \u201cdirectly on the thyroid area (the middle\/lower center of the neck). While the device can be used on the neck for lifting, focusing on the thyroid gland can interfere with its function.\u201d<\/p>\n

\"Sir
Sir John doing a Medicube demo on stage at Ulta Beauty World Masterclass Day.<\/figcaption><\/figure>\n

Use a gentle touch when filling in your brows.<\/h2>\n

\u201cDon\u2019t put too much pressure\u2014you don\u2019t need to,\u201d says Anastasia Soare of Anastasia Beverly Hills, noting that the brows should begin above the middle of the inside of each nostril. \u201cThe less pressure you put, the better\u2014almost feather-like.\u201d And if you\u2019re in the market for a new brow pencil, the brand\u2019s ArchiBrow Pencil ($30), which just launched, is a standout. \u201cWhen I say it makes hair-like strokes, I mean it. This is such an amazing pencil.\u201d<\/p>\n

\"Anastasia
Anastasia Soare doing a live demo on stage at Ulta Beauty World\u2019s Masterclass Day<\/figcaption><\/figure>\n

Don\u2019t forget about heat protection. <\/h2>\n

You\u2019d be surprised how many of my friends tell me they don\u2019t bother with a heat protectant before styling. This tip is for anyone else in that camp. \u201cHeat protection is really important,\u201d says C\u00c9CRED\u2019s vice chairperson Tina Knowles, who was raving about the brand\u2019s new Thermal Shield Mist ($30). \u201cIt protects your hair up to 450 degrees, seals it, doesn\u2019t let in frizz and humidity\u2014it\u2019s amazing.\u201d<\/p>\n<\/div>\n


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Let\u2019s rewind to a couple of weeks ago at Ulta Beauty World\u2019s first Masterclass Day. I had backstage access (and the incredible privilege) to be one of a handful of beauty editors interviewing founders and ambassadors from some of the world\u2019s biggest brands, including C\u00c9CRED, Anastasia Beverly Hills, Medicube, JVN Hair, Natasha Denona, Half Magic […]<\/p>\n","protected":false},"author":1,"featured_media":91841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-91840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/diyhaven858.wasmer.app\/wp-content\/uploads\/2026\/05\/17f9db6c8bf17099e8c7f4adcc19c826cfa96e06-1000x700.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts\/91840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/comments?post=91840"}],"version-history":[{"count":0,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts\/91840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/media\/91841"}],"wp:attachment":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/media?parent=91840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/categories?post=91840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/tags?post=91840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}