{"id":91925,"date":"2026-05-07T00:59:10","date_gmt":"2026-05-07T00:59:10","guid":{"rendered":"https:\/\/diyhaven858.wasmer.app\/index.php\/launch-list-the-best-new-beauty-launches-in-may\/"},"modified":"2026-05-07T00:59:10","modified_gmt":"2026-05-07T00:59:10","slug":"launch-list-the-best-new-beauty-launches-in-may","status":"publish","type":"post","link":"https:\/\/diyhaven858.wasmer.app\/index.php\/launch-list-the-best-new-beauty-launches-in-may\/","title":{"rendered":"Launch List: The Best New Beauty Launches in May"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">We love the brand\u2019s best-selling Brightening Saffron Serum for dark spots, but this new formula is meant for those concerned with lack of firmness and fine lines. Combining the best of the brand\u2019s Ayurvedic ingredients with bakuchi seed extract and eight different peptides, the silky, milky serum is a treat for aging skin.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cIn Ayurvedic science, there\u2019s a belief that the whole bakuchi seed is so important, so it\u2019s a little different than bakuchiol, which is more processed,\u201d  says CEO Michelle Ranavat, who tells us this serum took two years to develop. \u201cI think it\u2019s a little more impactful and purist. Bakuchi seed is all about cellular renewal and it provides that scientific result you want\u2014the plumping, firming, etc.\u2014without the irritation associated with retinol. This serum is also very nourishing for your skin barrier and gives you a smoothing, glass-skin finish.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We love the brand\u2019s best-selling Brightening Saffron Serum for dark spots, but this new formula is meant for those concerned with lack of firmness and fine lines. Combining the best of the brand\u2019s Ayurvedic ingredients with bakuchi seed extract and eight different peptides, the silky, milky serum is a treat for aging skin. \u201cIn Ayurvedic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":91926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daextam_enable_autolinks":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-91925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/diyhaven858.wasmer.app\/wp-content\/uploads\/2026\/05\/369c86b129e862856b0c97c27cee9c4d06ca52f8-1000x700.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts\/91925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/comments?post=91925"}],"version-history":[{"count":0,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/posts\/91925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/media\/91926"}],"wp:attachment":[{"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/media?parent=91925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/categories?post=91925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diyhaven858.wasmer.app\/index.php\/wp-json\/wp\/v2\/tags?post=91925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}