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Visit Orlando, The Official Tourism Association\u00ae for Orlando, announced the destination welcomed 76.7 million visitors in 2025, a 1.8% increase over 2024 and the highest visitation total in the destination\u2019s history. The announcement was made at Visit Orlando\u2019s annual National Travel & Tourism Week event at the Orange County Convention Center.<\/p>\n
Domestic visitation grew by 2.2%, reaching 70.3 million visitors \u2014 also a record. Visits by Floridians increased by 3.4%; however, the domestic visitor mix remained predominantly out-of-state. Overnight visitation remained strong, accounting for 70% of domestic visitors, or 49.2 million travelers, representing a 1.8% year\u2011over\u2011year increase. International visitation totaled 6.3 million visitors in 2025, down 2.4%, or approximately 156,000 visitors, largely due to a decline in travel from Canada.<\/p>\n
\u201cNational Travel & Tourism Week is the perfect time to announce our visitation numbers and recognize the people behind Orlando\u2019s tourism success, which supports local businesses, creates jobs and sustains a quality of life rarely found in destinations of our size,\u201d said Casandra Matej, president and CEO of Visit Orlando. \u201cWhile the total number of visitors reflects Orlando\u2019s continued growth, it only tells part of the story. Beyond the numbers are the experiences that motivate travel, the memories created and the emotional connections that continue to draw travelers to Orlando year after year for the economic benefit of our community.\u201d<\/p>\n
Canada remained Orlando\u2019s top international market, despite a 13.3% decline from 2024, attracting 1.1 million visitors in 2025. The U.K., Brazil, Mexico, Colombia and Argentina complete the list of top international markets for the region.<\/p>\n
Several markets also reached new record highs, including the U.S, Mexico, Colombia and Japan, all of which partially helped offset softer performance from Canada. At the beginning of this year, Orlando International Airport launched its first nonstop passenger charter flights to Tokyo, marking Florida\u2019s first direct service to the Asia Pacific.<\/p>\n
Top Five International Origin Markets \u2014 2025<\/p>\n
Canada: 1,119,300 (down 13.3%)
United Kingdom: 933,500 (up 2.8%)
Brazil: 736,300 (up 5.6%)
Mexico: 458,500 (up 4.6%)
Colombia: 360,000 (up 5.0%)
Overall, Orlando\u2019s visitor mix in 2025 continued to skew toward leisure travel, representing 81% domestic leisure visitors, 10% domestic business travelers and 8% international visitors. The group meetings segment showed strong momentum, increasing 3.1% year over year to reach 5.8 million visitors, reinforcing Orlando\u2019s position as the nation\u2019s leading meetings destination.<\/p>\n
To conclude Visit Orlando\u2019s National Travel and Tourism Week celebration, Broadway star and actor Michael James Scott debuted his new song, Brighter, inspired by his hometown, Orlando. A graduate of Orlando\u2019s public schools, Scott came up through Dr. Phillips High School\u2019s performing arts program and previously made history as the first Walt Disney Dreamer & Doer at Gotha Middle School. The May 7 debut featured a live band composed entirely of Orlando musicians, underscoring the destination\u2019s creative talent. The song is now available to pre\u2011save ahead of its official release at michaeljamesscott.com\/brighter. <\/p>\n