THOR Industries, Inc. (NYSE:THO) is among the 11 Most Oversold Stocks to Buy Now.
On March 4, 2026, DA Davidson lowered the price target on THOR Industries, Inc. (NYSE:THO) to $100 from $102 and maintained a Neutral rating. DA Davidson said the shares traded lower after the company delivered a slight Q2 operational beat while reiterating its FY26 guidance framework. The firm remains cautious, citing sluggish retail demand and added uncertainty around consumer purchasing behavior amid recent geopolitical tensions.
Also on March 4, BMO Capital lowered its price target on Thor Industries to $125 from $135 while maintaining an Outperform rating. BMO Capital said the company exceeded Q2 estimates but kept its guidance unchanged despite softer retail and ordering trends. The firm added that retail demand has been weaker than expected in early 2026, though weather headwinds following a strong show season have made it difficult to assess underlying trends.
On March 3, 2026, Thor Industries reported Q2 EPS of 34c, well above the 4c consensus estimate, and revenue of $2.13B compared with the $1.96B consensus. CEO Bob Martin said the results reflect execution “in a challenging retail environment” while highlighting steps taken to streamline operations and optimize costs. Martin also pointed to the strategic realignment of North American RV operations as a move intended to improve efficiency and strengthen long-term competitiveness. Management said dealer engagement remains strong and consumer interest in the RV lifestyle remains encouraging as the company enters the spring selling season.
THOR Industries, Inc. (NYSE:THO) designs, manufactures, and sells recreational vehicles and related parts and accessories in the United States, Europe, Canada, and internationally.
While we acknowledge the potential of THO as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
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