At TPG, we talk a lot about how loyalty programs and credit cards can elevate your trips and everyday life. We all love the exclusive access we get as members — and Bank of America’s new program, BofA Rewards™, offers premium benefits without requiring a specific credit card or an annual fee.
For a growing number of people, the idea of “everyday luxury” is shifting. It’s becoming less about flashy logos and more about curating seamless, high-quality experiences that prioritize convenience and peace of mind. This mindset is often called “quiet luxury.” This quiet luxury is what millions of eligible BofA Rewards members can now experience.
As a BofA Rewards member, you can access credit card rewards bonuses, cash back deals, exclusive discounts and enhanced fraud and identity monitoring. At the Preferred Honors tier, which is available to Bank of America clients with $100k+ in assets, you’ll unlock a wide range of lifestyle benefits across luxury brands and experiences — again, just for being a member. If you’re a Premier tier member, you’ll have access to even more exclusive benefits.
Here’s how BofA Rewards can bring a sense of quiet luxury to your everyday life, both at home and while away.
Making luxury escapes a reality
Of course, for many of us, planning our next trip is what makes everyday life that much sweeter. Whether you’re looking at getaway options for this weekend or planning a major celebratory trip, BofA Rewards lifestyle benefits partners help make travel planning more seamless.
Choosing where to go and how to get there can be one of the most stressful parts of planning, but BofA Rewards helps make mapping out your next trip a breeze. Preferred Honors tier members receive access to exclusive bookings with companies like Regent Seven Seas and Oceania Cruises, plus use of travel planning services with luxury travel agencies like Indagare Travel, so you can get insider access to expert travel recommendations.
And once you know where you want to go, BofA Rewards helps you have a great experience wherever you are. You can explore a new course thanks to savings on a WorldVantage golf membership, which offers access to over 200 private clubs and resorts. Or, if you’re more of a fan in the stands, you can get tickets to major events like the U.S. Open.
If you’re looking for arts and entertainment, BofA Rewards has something for you as well. As a Preferred Honors member, you’ll receive access to hard-to-score tickets to major events like Harry Styles’ “Together, Together” residency at Madison Square Garden and Noah Kahan’s “The Great Divide Tour” shows.
And for Premier tier members, the travel experience includes door-to-door first-class service thanks to benefits like discounted Blacklane rides to and from the airport, passport concierge services and airport escort services.
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Elevating your home life
As a BofA Rewards member at the Preferred Honors and Premium tiers, you’ll access benefits to make even the basics of your life at home feel special. Whether you’re upgrading your next car or want to experience high-end dining from home, you’ll receive member benefits that can turn daily routines into simple luxuries. It’s the kind of luxury that isn’t solely reserved for special occasions — it’s built into the way you live every day.
For instance, you can elevate your weekend ride with savings across luxury car brands like Lexus, Audi, BMW, Volvo and Mercedes-Benz.
And if you want to take your wardrobe to the next level, BofA Rewards has you covered with style and fashion partners. At the Preferred Honors level, you’ll access savings on premium brands like Rhone, Billy Reid and Frank & Eileen. And at the Premier level, you can unlock even more elevated style benefits, with member access to a dedicated personal shopper who can orchestrate a wardrobe refresh and unlock access to the latest collections before anyone else.
Great style doesn’t have to stop at your closet. Thoughtful, upscale home design is all about choosing the right finishing touches. And with BofA Rewards, you can enjoy exclusive offers on premium furnishings and decor from Crate & Barrel, CB2 and Hudson Grace — each known for their modern, timeless aesthetic and high-quality craftsmanship.
For those looking for elegant and modern children’s furniture and accessories, BofA Rewards partners with Lalo to offer member discounts on popular children’s items.
And soon, Premier members will be able to host memorable dinner parties, thanks to Michelin-star private chef services from Gradito.
Fitting customized wellness into your everyday life
Taking good care of yourself is the truest luxury, and BofA Rewards Preferred Honors lifestyle benefits make it easy to integrate wellness into your everyday life.
And there’s nothing like a good workout to make your mind and body feel amazing. With BofA Rewards, you’ll get savings on select SoulCycle class packages. If you can’t fit a workout class into your schedule, no sweat — you can bring the workout studio home with savings on Tonal equipment. Plus, upgrade your fitness apparel with exclusive discounts on Fleet Feet shoes, which carries running and fitness shoes from brands like On, Hoka, Brooks and more.
And you can elevate your post-workout shower or bath experience with savings on clean, vegan skin care and body products from Osea Malibu.
At the Premier level, you can access a Sollis Health concierge medicine membership. With your membership, medical care becomes a seamless VIP experience, including access to immediate emergency care from world-class ER doctors — giving you priceless peace of mind.
Bottom line
Previously, lifestyle benefits were only available to the highest tier members, but they are now available to members in both the Preferred Honors and Premier tiers. Members receive benefits that bring quiet luxury to nearly every aspect of life — from everyday experiences close to home to bucket-list trips to destinations across the globe.
And BofA Rewards has no annual fee and no requirement to hold a specific credit card, making everyday luxuries more accessible than ever.
If you want to learn more about how the program works and what benefits you may qualify for, visit the BofA Rewards website.
Banking services provided by Bank of America, N.A., Member FDIC. For full terms and conditions, visit bofa.com/bofarewards.
BofA Rewards™ Eligibility. Customers can enroll and maintain their membership in BofA Rewards™ if they have an open, qualifying Bank of America® checking account. BofA Rewards tiers are based on each customer’s combined average balance in qualifying deposit and investment accounts. The minimum balance for each tier is: Member, no minimum balance; Preferred Plus, $30,000; Preferred Honors, $100,000; and Premier, $1,000,000. When you enroll, you’ll be placed in the appropriate tier for your combined average balance and then moved to the highest tier you’re eligible for based on one of the following:
- For the 30 calendar days following your first enrollment, the combined end-of-day collected balance of your qualifying accounts (“Daily Balance”), provided that your Daily Balance remains above the required amount for a minimum of three business days; or
- Subsequently, the combined average balance of your qualifying accounts calculated on the third business day of each month.
Eligible customers will be moved to the higher tier within 3 business days. New tier benefits may take up to 30 days to become effective. For full terms, including qualifying accounts and the method of calculation of average balances, refer to your Personal Schedule of Fees.
To participate, you just need an eligible Bank of America checking account. Checking accounts may have a monthly maintenance fee if waiver requirements are not met.
BofA Rewards™ Lifestyle Benefits. You must be enrolled in the BofA Rewards™ program’s Preferred Honors or Premier tiers to be eligible for lifestyle benefits or experiences. Lifestyle benefits are provided by third-party vendors not affiliated with Bank of America®. Terms and fulfillment of the offers are the responsibility of the third-party vendors, not of Bank of America. Bank of America does not provide your customer information to the third-party vendor, but by contacting them to take advantage of an offer you will identify yourself as a Bank of America customer. Some offers may be open only to a limited number of BofA Rewards members. Offers can change without notice. You must be 21 years of age or older to participate in offers which include alcohol.
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