Lionsgate Promotes Amanda Kozlowski to President Worldwide Marketing

Amanda Kozlowski, Lionsgate’s longtime executive strategist and interim Head of Marketing, has been appointed to President of Worldwide Marketing of the Motion Picture Group.

In her new position, Kozlowski will continue to play a role in shaping the studio’s brand strategy and franchise strategy, including the studio’s tentpole IP John Wick, Saw, and The Hunger Games, along with such newer franchises as The Housemaid. Additionally, Kozlowski and Motion Picture Group President Erin Westerman will team to shepherd films from development through release in the close partnership between Creative and Marketing.

Kozlowski will continue to report into Lionsgate Motion Picture Group Chair, Adam Fogelson.

During her tenure as interim Head of Marketing, Kozlowski was behind the global campaign strategy for a string of Lionsgate hits, including The Housemaid ($400M WW), Now You See Me: Now You Don’t ($243M WW), as well as Michael which just grossed $424M, becoming the second-highest grossing musical biopic of all-time.

The teaser trailer that launched the Michael campaign alone set the record as the most-viewed trailer ever for a music biopic in its first 24 hours and became the largest debut in Lionsgate’s history, followed by the teaser trailer for Hunger Games: Sunrise on the Reaping weeks later, which became the second-most-successful trailer launch in studio history.

An 18-year veteran of the studio, Kozlowski’s wide-ranging experience at Lionsgate encompasses strategy, distribution, marketing, data, and analytics, and includes the successful launch of multiple new business units from the ground up. Her prior marketing roles include serving as the interim Co-Lead of Theatrical Marketing during Fogelson’s joining Lionsgate in 2022, working closely with him on campaigns and supporting his transition to the company. She previously led the Marketing department for the studio’s highly profitable limited-release theatrical and multiplatform business. She also spearheaded marketing for the studio’s slate of first-run theatrical features starring influencers and content creators. Kozlowski also previously led Marketing for Lionsgate Home Entertainment, and was instrumental in building out the studio’s 20,000+ title library. Kozlowski first joined Lionsgate in 2008 as a junior brand marketing manager in Home Entertainment. Before Lionsgate, she held marketing roles at A.D.D. Marketing + Advertising and at Film Independent. Prior to being named interim Head of Marketing, she most recently served as Chief of Staff to Fogelson.

Additionally today, Nasim Cambron and Jack Teed have each been elevated to new roles, as key executives on the studio’s marketing leadership team for the Motion Picture Group, reporting to Kozlowski. Cambron has been promoted to EVP, Worldwide Marketing & Publicity, while Teed has been promoted to EVP, Worldwide Marketing & Creative Advertising. Cambron will continue to report to Fogelson on studio communications.

“When I arrived at Lionsgate, I recognized Amanda’s talent and leadership abilities, and have relied on her ever since as a trusted advisor. I could not be more proud to see her officially step into this role. She has more than earned it,” said Fogelson. “Amanda brings a totally fresh, modern, and distinctive approach to marketing that is uniquely suited for this moment. Her passion for film, keen intelligence, and sharp strategic instincts, combined with her storytelling ability and her deeply collaborative spirit, have earned her the trust of filmmakers, staff, and her peers. Nasim and Jack have been invaluable strategic partners to both Amanda and me throughout our extended run of hit films, and I’m pleased to recognize their achievements as well. Combined with our other marketing leaders and incredible team, I can’t wait to see all that this group accomplishes together. I believe our campaigns are in the most capable hands, and the results are proof of that.”

“I am incredibly grateful to Adam, whose combined love of art and artists, savvy business sense, and deep humanity make him one of one. I look forward to our continuing to challenge and inspire each other daily,” said Kozlowski. “To Jack, Nasim, and the entire marketing team—you are the best in the business, and I am humbled by your boldness, brilliance, and unwavering commitment to doing right by our films, filmmakers, and audiences. Jon and Michael built a studio unlike any other in the industry, where people are encouraged to think differently; having the chance to partner with insanely talented colleagues like Erin, Kevin, and Helen , work with a broad array of filmmakers I deeply admire, and be surrounded by so many people who encourage and uplift me is the most rewarding professional gift I could ever hope for. Lionsgate holds a unique place in the industry, and I am beyond proud to continue calling it my home.”

Cambron has led global PR strategy and campaigns for many of Lionsgate’s hits, including Michael, The Housemaid, Now You See Me: Now You Don’t, The Long Walk, John Wick: Chapter 4, Saw X, and The Hunger Games franchise. Before joining Lionsgate, she was EVP of Publicity at STXfilms, guiding PR efforts for such major titles as Hustlers, the Bad Moms franchise, and Molly’s Game. Earlier in her career, Cambron played a key role in Netflix’s film division, leading publicity campaigns for The Half of It, the Duplass Brothers–produced Horse Girl, and The Old Guard, starring Charlize Theron. She began her career at Universal Pictures, contributing to campaigns for Bridesmaids and Frost/Nixon.

Teed has driven creative campaigns for a number of Lionsgate’s high-profile releases, including John Wick: Chapter 4, Now You See Me: Now You Don’t, and Den of Thieves 2: Pantera. Prior to joining Lionsgate, he held creative roles at STX Entertainment, EuropaCorp, and Open Road Films, where he worked on campaigns for Hustlers, Greenland, The Gentlemen, Den of Thieves, The Upside, A Bad Moms Christmas, I Feel Pretty, Molly’s Game, The Grey, End of Watch, Nightcrawler, the Red Dawn remake, and Side Effects. He began his career at the advertising agency Cimarron Group, contributing to campaigns for James Cameron’s Avatar, Rise of the Planet of the Apes, Taken, The Day the Earth Stood Still, and Live Free or Die Hard.