Roku Stock: Next Stop, $120?


There’s been a surprising antidote to the market’s recent volatility: channel surfing. Shares of Roku (NASDAQ: ROKU) have risen 38% over the past year, more than doubling the market’s return. The stock remains brutally below its 2021 all-time high, but when it comes to recent momentum, Roku has it.

North America’s top dog in operating systems for streaming TVs has been resilient, and it kicks off this new week of trading with another analyst jacking up Roku’s price target. Vikram Kesavabhotla at Baird is raising his near-term price goal on the shares from $110 to $120, fueled by Roku’s improving fundamentals and bullish catalysts.

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Someone channel surfing from the couch.
Image source: Getty Images.

Baird’s move may not seem like a lot. The $120 goal is a modest 23% in upside from where Roku began the new week. However, it’s yet another increase in a climate where many Wall Street price targets are being refreshed lower in the new normal.

Roku’s prospects keep improving, and Baird’s new goal is still well shy of the Street high. Citizens jacked up its Roku price target to $160 earlier this year, inspired by Roku’s dominant market position, with a presence in roughly half of the country’s living rooms.

Growth hasn’t been an obstacle for Roku. It has delivered double-digit annual revenue jumps every year since going public nine years ago. Even when you zoom in on its quarterly performance, Roku is rolling with 11 consecutive reports of double-digit top-line growth.

The difference these days is that Roku’s operations are improving, and its biggest rivals are seeing the industry pioneer as a partner rather than a competitor. Roku stock returned to profitability early last year, and in the last three months, the platform has gone from crawling to walking to running on that front.

The $80 million in net income it posted in its latest report was twice what Roku had modeled when it initiated guidance a couple of months earlier. Free cash flow more than doubled last year. Roku now sees net income tripling in 2026.

A common knock on Roku is that it can’t be the king of the hill for long. It’s facing off in the realm of streaming TV hubs against Alphabet and Amazon, two of the wealthiest consumer tech businesses on the planet. Roku isn’t losing the battle, as time spent on Roku rose 15% over the past year. Now, the titans of tech are playing nice with Roku to gain access to its expanding audience in adtech partnerships.



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