Should You Buy Nu Holdings Stock Before Feb. 25?


We’re at the midpoint of January. And that means investors are starting to get ready for earnings season to kick off in earnest. This is a critical time when companies reveal their latest financial figures, so it’s important to understand what’s coming up.

A business that might be of interest is Nu Holdings (NYSE: NU). Its shares have performed exceptionally well, rising 350% in the past three years (as of Jan. 14). There are reasons to be both bullish and bearish.

This fintech stock reports Q4 2025 (ended Dec. 31) financial results on Feb. 25. Should investors buy Nu shares before then?

Someone holding up their phone with the logo for the Nu app front and center.
Image source: Getty Images.

Nu operates a digital-only banking platform that serves customers in Latin America. It has registered phenomenal growth in the past. And it’s likely to continue doing so. That’s because this part of the world has a high concentration of unbanked and underbanked citizens. This has created the perfect opportunity for a disruptor like Nu to leverage the internet, mobile phones, and technology to serve customers.

Revenue increased 31% year over year to $11.1 billion through the first nine months of 2025. Nu ended Q3 (as of Sept. 30) with 127 million customers after adding 17.3 million net new ones in the prior 12 months. It counts 60% of the Brazilian adult population as its customers. And there are a combined 17 million customers in Mexico and Colombia.

The company is highly profitable as well. It collected $2 billion in net income in the first nine months of 2025. Credit goes to Nu’s stellar unit economics. The monthly average cost to serve a customer in Q3 was just $0.90. However, the monthly average revenue per active customer was significantly higher at $13.40. With monetization looking like this, it makes sense that growing the customer base is a priority.

The leadership continues to think about the future. Unsurprisingly, artificial intelligence (AI) is a strategic focus.

“Our vision is to become AI-first, which means integrating foundation models deeply into our operations to drive an AI-native interface to banking, while creating meaningful benefits for both our customers and our business,” CEO David Vélez said on the Q3 2025 earnings call.



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