Super Bowl halftime headliners famously do not receive a paycheck for their performance and are only required to make union scale.
The halftime show’s exposure has historically helped maintain its reputation as one of the biggest stages in music, even though the artists perform essentially for free. NFL senior vice president and global head of major events Jon Barker said this viewpoint, from most artists’ perspective, has not changed and “remains a platform that is extraordinarily desirable for an artist to perform on.”
“When you have an opportunity as an artist to stand on a stage and reach 250 million people at one time, and that’s not counting the addition of social and streaming and the ability for people to go back and re-watch, I think that it is one of the most important stages in live entertainment,” Barker said. “When they join us and become part of the halftime show, I think (artists) recognize what the halftime show is and being a part of it.
“And I think that resonates very strongly with the artists. That’s certainly the feedback we’ve heard year after year after years with artists.”
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