The ultimate Holland Cooper style guide for the Badminton Horse Trials

There is something rather satisfying about how a perfectly tailored blazer feels when you’re out in the British countryside. And that feeling of comfort and freedom to move is exactly what the new Holland Cooper “Legends in Motion” campaign is all about. As we look ahead to the Badminton Horse Trials this May, their latest collection highlights how high fashion and the world of equestrian sport are so intertwined.

The campaign has brought together double Olympic gold medallist and former Badminton champion Laura Collett MBE and Jade Holland Cooper herself, who famously started her venture at Badminton with a single stand and 30 tweed miniskirts just 18 years ago at Badminton.

If you’re planning a trip to the Cotswolds for the trials or you’re just looking for a little inspiration to make you feel confident during a busy week, these “modern heritage” looks offer a sharp, contemporary edge that works just as well on a city street as it does ringside.

Jade Holland Cooper’s look

Jade’s style always feels like it has a purpose, and this look is no different. She’s gone for a really rich, tonal fawn and chocolate that feels very high-end but isn’t ‘precious.’ It’s the kind of attire you could wear to a Champagne lunch and then head straight out to the ringside without a second thought – perfect for navigating a busy event like Badminton.

Classic Button Down Shirt (White): A crisp, foundational piece that provides a clean slate for layering.
Pleated Wide Leg Trouser (Fawn): These trousers offer a relaxed yet tailored silhouette, perfect for a day on the grounds.
Bridle Boot (Chocolate): A sturdy, equestrian-inspired boot that grounds the outfit in heritage.

Laura Collett’s Abbot Check Tweed look

Tweed is an undisputed wardrobe staple when it comes to the British countryside, and Laura Collett’s Abbot Check Tweed look is an ensemble that pays homage to Holland Cooper’s roots.

Kensington Waistcoat (Abbot Check Tweed): The centerpiece of the outfit, providing structured British-made tailoring.
Buttoned Knit Roll Neck (Cream): Adds a layer of softness and warmth against the crisp spring air.
Pleated Wide Leg Trouser (Stone): A lighter neutral that allows the Abbot Check pattern to stand out.
Bridle Boot (Chocolate): Tying the look together with consistent leather detailing.

Laura Collett’s Navy Wide Stripe look

For a bolder, more authoritative take on the sporting wardrobe, Laura Collett’s Navy Wide Stripe look leans into Holland Cooper’s strength and reputation in the suit sector. It’s a powerful look designed for a woman juggling a busy schedule.

Knightsbridge Blazer & Hampton Waistcoat (Ink Navy Wide Stripe): A three-piece approach that commands attention.
Shoreditch Pleated Trouser (Ink Navy Wide Stripe): Completes the long, streamlined silhouette.
Ariella Blouse (Sky Blue Stripe): A subtle play on pattern-mixing that adds depth to the blues.
Regency Court Shoe (Taupe Suede): Elevates the look for formal hospitality or post-event drinks.

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Laura Collett’s Oatmeal Pinstripe look

If you’re tired of the usual heavy navys and charcoals, this oatmeal pinstripe is a breath of fresh air. It feels incredibly expensive but in a very understated way. The tones are flattering against the skin, especially when the spring light hits, making it a brilliant alternative to the darker colours people have been cocooned in all winter.

Knightsbridge Blazer & Shoreditch Pleated Trouser (Oatmeal Pinstripe): A masterclass in refined silhouettes.
Ariella Blouse (Blush): The blush tones against the oatmeal create a warm, inviting aesthetic.
Regency Court Shoe (Taupe Suede): A versatile footwear choice that keeps the focus on the pinstripe detailing.

Laura Collett’s Navy Blazer look

For quintessential “Badminton” style, look no further. Laura Collett’s Navy Blazer look combines Holland Cooper’s signature military-inspired tailoring with some classic equestrian elements.

Kensington Blazer (Navy Twill): A timeless staple that never dates.
Classic Button Down Shirt (Navy Stripe) & Buttoned Knit Roll Neck (Cream): Expert layering that looks “put together” without appearing over-styled.
Pleated Wide Leg Trouser (Ink Navy): Deep navy tones offer a slimming, formal edge.
HC Classic Logo Belt (Oxblood): A pop of rich color that defines the waist.
Regency Court Shoe (Taupe Suede): Transitioning the outfit from the stable-side to the grandstand.

If you’re heading down to the trials between the 6th and 10th of May, do yourself a favour and pop over to Stand 125 where you will be able to see these pieces in person and experience the heritage craftsmanship that has made Laura and Jade such a formidable duo in the world of British style.

Disclosure: This post is sponsored by Holland Cooper.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.