Trump’s plan to make housing affordable is faltering


(Bloomberg) — President Donald Trump’s bid to put home ownership in reach for more Americans is sputtering, just weeks after it launched.

With voters signaling that pocketbook issues are top-of-mind ahead of the November midterm elections, the White House has floated a series of trial balloons aimed at lowering the cost of buying a home, only to see several shot down by Congress, the financial industry or even Trump himself.

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The result: About six weeks after he promised “some of the most aggressive housing reform plans in American history,” the administration has struggled to get new policies in place while mortgage rates recently inched higher. Trump acknowledged the corner he’s painted himself into, waffling about the very idea of bringing down housing costs if it means existing homeowners get hurt.

“We’re not going to destroy the value of their homes so somebody who didn’t work very hard can buy a home,” he said at a cabinet meeting Thursday.

Trump’s inertia on the issue comes as a majority of Americans say he isn’t doing enough to address their broader cost-of-living concerns. A January CNN-SSRS poll showed that 64% of respondents said Trump hasn’t gone far enough in trying to reduce the price of everyday goods. A New York Times/Siena poll found that 51% of registered voters think Trump’s policies have made life less affordable, compared with 24% who think they’ve made life more affordable.

Housing is a particular sore spot for many Americans.

Home prices were up more than 50% from before the pandemic as of Nov. 30, according to the latest reading of the Case-Shiller National Home Price Index. Rents increased by about 35% over that period, according to Zillow, while the median age of first-time home buyers has risen to a record 40 years old, according to the National Association of Realtors.

Trump, meanwhile, has repeatedly gotten sidetracked, failing to tout the affordability proposals the White House signaled would form a central plank of his messaging heading toward November.

Read: Trump Keeps Trashing Cost-of-Living Message His Team Is Pushing

Before the president’s appearance this month at the World Economic Forum in Davos, Switzerland, aides had pitched his speech as an opportunity to expand on his plans. While Trump mentioned a few previously announced proposals, he didn’t offer fresh details and the speech was swallowed up by his remarks on Greenland.



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